How is it possible to prioritise SEO?  Which area of SEO will give the most results?

Firstly, define your goals. List your goals.  What do you want to do?  Do you want increased traffic or do you want to increase brand awareness?  SEO depends on what your goals are and what you want to achieve.

Once done with your goals you can then create a set of Key Performance Indicator’s or KPI’s for short.  These are sets of metrics which will help you ascertain whether or not you are meeting your goals, or if you are missing them.

KPI’s are specific; you are either winning or losing.    You can define your strategy with KPI’s.  Your goals define which tactics to implement.  Once you have a clear list of objectives and a clear list of KPI’s, you can then consider the age of your site.

Examples of a KPI could be increasing traffic from a search engine by X percemt by a certain date.  Or it may be the ranking you want to achieve for a certain keyword. IT could also be how many products you want to sell per visitor by a certain date.

Possibly the most important aspect of a new website is linking.  Those who have the most amounts of quality links tend to rank higher.  Linking will help new site make a difference in ranking statistics.  If you get the basic right, things like title tags and internal linking and good crawl ability you will get good results.  You could also opt to buy your way up the chain, but it won’t pay long term dividends.

Established site on the other hand work differently.  Links are important, but ou may only need to add a new page and link it internally to get the same results.  Established sites should focus on quality in their content and let linking look after itself.

Everything in SEO relies on remarkable content.  If your content sparks conversation or controversy, then you have a site which is worthy of linking to.

If you content can be crawled you will be ranked, if it isn’t, the you wont.  Your site needs to be accessible by both humans as well as search engine robots.

Algorithms are weighted toward links so try to get your keywords into the link text.  Links are also about building relationships.  In the early stages spend a lot of time on this.

Title tags and On-page content are also important.  Match your title tags to a keyword query and keep only a few keyword phrases when writing content.  Watch your competitors and see what they are doing.

SEO is no longer strictly a technical exercise which works in isolation to other factors.  Search Engine Optimisation has today become strategic and holistic which means that the most important aspects of it are goals, strategy and how to achieve both.

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