The Importance Of Domain Age To SEO
September 11th, 2008 by Dan
An often overlooked factor in an SEO campaign or SEO website design is the
age of the domain name being used. Well established sites are known to fare
better in search engine results and Google, in particular, is widely believed
to penalise the newest of websites. In the eyes of the search engines, the
older a domain name is the older and more reliable the website or we page is.
Search engines will usually consider the age of the content as well as how
long a domain name has been registered.
Aged Content
There’s very little you can do to give your content the appearance of being
older than it is. Short of buying a developed and established website, this
means that you will need to look to the length of time a domain has been registered
to improve your SEO results. Before you begin completing any content or developing
a website, get a domain name registered. Alternatively, you can look at existing
domains because while these may require a little more financial outlay they
can help give your site the appearance of age.
Length Of Domain Registration
Another factor that search engines are believed to consider is how long a
domain name is registered for. Registration options range from 12 month to
many years and registering a domain for a longer period of time not only secures
the web address and saves you a little money in registration fees, but can
help improve your SEO results. The longer the domain is registered, the more
favourably Google and other search engines will look upon your website.
The Appearance Of A Long Term Site
Search engines prefer to promote websites that will be around for an extended
period of time and aren’t likely to disappear in a few months. Checking the
content and domain name age helps them to determine how likely your website
is to stick it out and keep offering good quality content to your visitors,
search engine users. This is just one of the steps that search engines use
in order to determine the true value of your website to their users.
The Perils Of Changing Domain Name
Think carefully before changing domain name and if you do decide to do this
then register your new domain as soon as possible. Register it for a long period
of time and start filling it with high quality content, garnering it with high
quality inbound links, and apply any permanent redirects that help to carry
the SEO efforts from one domain to another. By following these steps you can
minimise the negative effects of registering a new domain.
Domain Age Relevance To SEO
There are many important considerations to an SEO campaign. Domain age and
content age are difficult to avoid but you can minimise the negative effects
of new websites. Registering an existing domain and registering for longer
than 12 months not only indicates to the search engines that you intend to
stick around but you may also gain some other SEO benefit from that domain.
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Domain means the main title of any URL. Therefore before creating a website we should observe our domain carefully, because Google gives more importance to that website of which domain name is proper.
The time length of domain registration keeps more importance to improve your SEO results. If your domain is aged it means your domain is more believable and can give your more profit.
You can save little money of registration fees by doing long time registration. I mean you will have to pay less registration fees for long time registered domain.
This saying seems true that “old is gold”. Search engines prefer to promote websites that will be around for an extended period of time and aren’t likely to disappear in a few months.
Before changing domain name you should think twice that which types of work you will have to do with that domain. It means your domain name should be relevant to SEO. Relevancy can minimize the negative effects of new website.
[...] The Importance Of Domain Age To SEO An often overlooked factor in an SEO campaign or… [...]
Buying an old domain is not always expensive . i bought a domain name registered back in 2004 for 10$ . its all about doing the proper research first.