Laws of Attraction

By now there probably aren’t too many people who haven’t heard about the universal law of attraction. Very simply put the law of attraction is the idea or theory that believes like energies attract. It may explain why like minded people gravitate toward one another in social environment, or it may not, but how would the understanding of this law improve a websites SEO.

Simple. Understand what your consumer is looking for, and focus your energies on providing that service or item. A website is an open door to a million possibilities. Which inevitably means it is also an open door to a multitude of mistakes. Thankfully you don’t need to make those mistakes as there are millions of articles and life examples to teach you how to avoid making those mistakes. Always try to understand your consumer, there needs, likes, and dislikes, wants and grievances. This will help put you in their mindset, which is exactly where you need to be to provide them exactly what they want.

Old school

Life examples are key, just because the internet has revolutionise marketing and sales strategies for millions of businesses does not mean that the basis of business has completely changed. The foundations of traditional business practices, like great service, great product and ultimately customer/consumer satisfaction are still completely relevant and disastrous if ignored. You need to focus on providing great service, a great product and a desirable environment for both.

The laws to attract the consumer

The essentials of SEO can not be ignored either, search word selection is essential to the start of any successful SEO strategy. Knowing what your consumer will be searching for is the first battle to winning the war. The next step is the design of your website, it needs to be genuine. By genuine, it needs to be using legitimate “white hat” SEO methods, if you use ‘black hat’ methods for quicker results then your SEO strategy is doomed from the start.

The simple fact remains that there are loopholes, and they can be manipulated, but they will also inevitably be closed, and your site will suffer. Make the site informative an useful to the user. The easier the site is to navigate the more information you can present to the user. The longer the user stays on the site the greater the likelihood of the user becoming a consumer or at the very least a repeat user. This is obviously the end goal.

The next aspect of SEO is probably the hardest because it is the longest task. SEO is not a one time activity, it needs to be continually updated, changed and improved. Consumer’s tastes change, technology changes, search engines change. All of these need to be monitored and reacted to. This task also includes off site maintenance, writing on appropriate blogs and social sites, getting your websites name out there. Remember the cyber world is still similar to the real world. The on the ground dirty work also needs to be done.

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