When looking at SEO as a means to build targeted and active traffic it’s important not to forget why you want to build traffic in the first place. Masses of traffic is of no use if your website isn’t optimised for a positive user experience as well. A well optimised website can generate traffic from the search engines and create conversions from those visitors. In many respects using this form of visitor enhanced optimisation is more beneficial than old school SEO tactics that have little regard for the end user.

Optimisation For Search Engines And Visitors

At its most basic, the optimisation process begins with keyword research and then requires the optimisation of each web page and continues with the ongoing building of inbound links. Good SEO does not mean it is impossible to offer visitors an informative experience while on your website. In fact the search engines themselves go to great lengths in order to try and ensure that their search results are filled with natural, good quality content and useful, informative web pages. By providing this you can keep everybody (including yourself) happy.

Using Quality Content To Build Links

Standard SEO link building is among the most artificial of all SEO practices and is one area where the search engines are constantly attempting to track down artificial practices. While there are many methods to build links for a website, the provision of very good content alone can be considered a link building strategy. Pages of quality content can be referred to as linkbait because they will naturally garner links from other web pages and sites.

Don’t Ignore Keywords

Writing natural content for any web page will often include the use of some of your important keywords. While visitor enhanced optimisation requires natural content you should still conduct thorough keyword research and ensure that you use the most appropriate keywords on each of your pages. This is good conversionary practice as well as being good SEO practice because visitors expect to see the keywords they used when searching appear on the resulting page.

Add Synonyms And Related Keywords

Rather than concentrating a page on just one or two keywords, ensure that your keyword research includes the discovery of synonyms and topically or semantically related keywords. Search engines have adopted semantic indexing techniques and consider keyword extensions, inflexions, and other related keywords when ranking the content of your web page. This also helps to write more natural content and allows you to target a greater range of keywords.

Why Visitors Enhanced SEO Could Work For Your Website

Most websites are content based websites and while visitors do enjoy dynamic elements, the service or product provider may find it more difficult to provide web based applications and interactive web pages. Search engines try their utmost to promote pages that appear natural and offer genuine value to their users and by utilising visitor enhanced SEO you not only provide the search engines with what they want but you can improve conversions and generate excellent profits from the resulting visitors.

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