Without a doubt everyone wants the assurance that comes with knowing what future holds. Some are even willing to spend their life savings to find out, however that is not necessary.

In SEO terms it is not possible to predict the future, nobody knows what the future of the Internet is, nor do they know what the future of online marketing is either. The least that can be offered is some insight into future trends which may or may not affect the future of how online business will be conducted on the Internet. This information comes from highly regarded ‘futurists’ within the online marketing community.

All we have is the word of a futurist

The first is that Internet news wires, or RSS feeds will soon be able to give online marketers messages to those prospects which have been targeted to receive them.

They also say that SEO is here to stay, it isn’t going away. It is currently the most powerful tool for increasing the visibility someone who relies on the internet to market their product or services and this is not going to change anytime soon. What may change though is where and how SEO web design will be implemented.

The ability to search regionally will become more widespread than it is presently. Those search engines which currently target geographical areas will allow their users to locate products and services which are available locally are the ones that presently complicate SEO factors as depending which geographical area someone is searching from decides what results they are shown and which are based on their location. The small but growing personalised search category may be the cause of more changes in the way SEO is conducted.

There is talk regarding a new technology which allows a search engine the ability to offer ‘pay per action’ services which will result in the advertiser being billed only when a prospect completes a desired action on their website. ‘Pay per call’ will become more commonplace and will include a phone number in the search results. The advertiser will pay for each call that has been initiated via the search engine.

The powerhouses in terms of search engines are starting to experience slower growth while second tier search engines are showing high growth in the number of searches. There is no need to get worried right now as one of the powerhouses, Google, still hold the number one position as they account for almost half of all searches, world wide. Yahoo comes in second with around 25% of all searches and the balance is spread amongst all the second tier search engines.

Social media marketing

Social Media Marketing is a term that is becoming more popular. It is in its budding stage right now but it should become more and more important to online marketers as technology moves forward. What is it? Social Media Marketing is a term which refers to marketing which comes in and which goes out to social online communities. MySpace is an example of this type of community. There is huge potential to deliver targeted messages to groups who have similar interests and which should yield enormous advantages and opportunities.

What’s left?

Research into what helps clients take advantage of opportunities is becoming more common and has resulted in a growth in shopping comparison sites. There will also be newer online marketing campaigns which will integrate television, computer and cell phones and more and more advertisers will start driving their consumers to online content, or mobile marketing.

Get Involved