So, you’ve contacted an SEO consultant, you’ve worked with them to optimise your site, and you’ve put all the strategies into place. You’ve released your new, search engine optimised site – but no-one is visiting. What’s going on?

SEO isn’t instant. Even if you fully optimise your site in one go, your website won’t draw dramatically more traffic the moment you finish optimising it. In general, it takes around two weeks for each process of optimisation to take effect. If your site is brand new, it will take even longer. What will seem even worse is that your normal traffic rate may even drop off while the search engine spiders figure out whether your new pages are trustworthy or not.

This time may seem like a lifetime for your business, but it can be put to good use. There are a few things you can do to both support your SEO and to check on your other marketing methods while you wait for search engines to even out your ranking.

If you are using pay per click advertising, the period before your Search Engine Optimisation kicks in is a good time to judge how effective your PPC campaign is. As you study PPC conversions at this time, see what you can tweak to optimise your conversion rate. This will also help once your search engine traffic picks up.

You may have optimised your site, but if your SEO campaign hasn’t taken the rest of the net into account it’s a good time to consider other areas of your SEO strategy. A good SEO campaign should take this factor into account. Some really good methods of gaining back links are through posting articles, either on general article sites or industry-focused sites, as well as participating in some social media networks.

If you plan on using a blog to provide fresh content for your site, use this time to plan out future posts. Blogs are a great way to keep fresh content on your site, and as you know search engines react well to sites that update content regularly. Plot out your blog topics, do the research if you’re writing educational content, and begin writing. Begin posting to start developing a relationship with your site’s viewers, and join in the blogging community.

When you post content related to your site, use some social bookmarks to draw people toward your site and help to create even more back links. Sites like Digg and Technorati are good for distributing the tags within your articles and blog posts.

Investigate your competition and see if any of their strategies would work for you. Talk to your SEO consultant to plot out which strategies will work for your site. Some of your competitors may even give you an idea of what to avoid.

There are many, many things you can do to support your SEO campaign while you wait for its effect to take hold. Your consultant should help you with ideas on how to effectively support your search engine optimisation strategy – talk with SEO Consult to find out how to best use your time.

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