So you want to start a blog as part of your whole business marketing campaign. The concept is brilliant, but if you think you can simply launch your blog and that is it, you are mistaken. The blogosphere has become immensely popular and every tom, dick and harry is blogging away merrily. We have become a world of virtual people and the internet is indispensable to a huge section of the world’s population.

So if you want to use a blog as part of your overall business marketing you are going to have to work to get it visible. Your blog will be competing with billions of other web pages and blogs so going in blind is futile. Analytics form part of your website marketing strategies and it should be no different for your blog. Your blog is in reality a website that wears and informal coat.

Treat blog and website the same

If you wish your blog to have visibility and attract readers you must make use of analytical tools. It is important to be able to track your blog traffic to see who is coming to visit your blog and be able to track what is going on with your blog. Google analytics is a free tool that allows you to keep track of everything on your blog. You need to be able to analyse what is happening on your blog in exactly the same way you need to do with your website. If you don’t your marketing campaign will fail and your visibility will steadily disappear.

Things to keep track of

Two very important things to keep track of are how many new visitors you get as well as what your bounce rate is. Tracking new visitors through your analytics reports show you the trends of your new visitors over specific periods of time as well as whether the trend is spiralling up or down. The bounce rate is very important as this will tell you exactly how long visitors stay once they land on your blog.

This means if you have a high bounce rate there are problems that you should attend to and adjustments and tweaks that you must make. Keeping an eye on the bounce rate with each amendment or tweak will show you what is working and what is not.

Analytics tell a story

Through SEO Analytics you can see exactly through what links people find your blog and where they came from. You will also see what keywords have been fed into the search engines that brought visitors to your blog. This allows you to amend and change your blog posts to incorporate keywords that will drive more traffic to your blog.

By analysing your reports you will quickly see which specific blog posts are the most popular with your readers and have brought the most blog traffic. This also clearly shows you what type of audience your blog has and what they are interested in reading about. Therefore, without analytics you are blogging blind and that will lead to failure.

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