Why SEO Can’t Be Considered An Exact Science
September 4th, 2008 by Dan
Search engine optimisation should not be approached as an exact science. There
are no formula and no guaranteed solutions that assure you of getting a high
ranking in the search engines and each page requires a unique approach that
is specific to that page. It’s certainly true that the search engines do use
algorithms to determine the value and relevance of a page but no SEO service
knows the precise requirements and no SEO service has close links with the
search engines that offer them beneficial rankings.
Experience And Knowledge
With that said, professional SEO services do have a good degree of knowledge
concerning the requirements of search engines. A major part of an SEO’s role
is to determine what search engines are looking for and to react to this for
their clients’ websites. As well as their own experience, search engine optimisers
can look to patent details, competitive site analysis, and the scant information
available directly from search engines.
The Lack Of Information From Search Engines
Search engines refuse to release specific information regarding their ranking
measurements in order to prevent spammers and black hat SEOs from essentially
manipulating their results. The aim of the search engine is to provide high
quality results for their visitors. The algorithms they use to determine rankings
are based around this ethos. Releasing the specifics of each calculation would
only serve to provide webmasters and marketers with a specific blueprint for
search engine success rather than encourage them to provide high quality web
content.
Determining A Page’s Relevancy
It is widely known that the search engines determine relevancy through the
use and placement of keywords both on page and off page. Keyword prominence,
keyword density, and keyword placement are all important factors and each SEO
has different techniques for optimising a page for specific keywords. While
the results are obviously important, there are some techniques considered unethical
by the search engines and these may result in a high ranking for a short period.
Over time, however, a site is likely to be penalised for employing those methods.
Employing Proven SEO Techniques
While search engine optimisation is not a precise science, neither is it guesswork.
Careful planning, in depth research and analysis, and then proven optimisation
techniques will provide an improvement in ranking for optimised pages. Furthermore,
tracking data particularly pertaining to search engine rankings and traffic
logs can identify areas for improvement as well as help identify techniques
that have proven effective. This could essentially be looked at as optimising
search engine optimisation.
SEO – Science Or Art?
There are no precise blueprints for search engine optimisation success but
there are techniques and optimisation factors that work. The experienced SEO
will have his or her own techniques to drive search engine traffic to pages
and while two SEO campaigns can use different techniques neither of them are
necessarily wrong. Search engines do not release precise details of their ranking
algorithms because they believe that this would lead to a devaluing of their
own result pages.
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Wow, it was a great post, thx for sharing the same.
SEO can’t be considered as any exact science because for the every site page SEO uses various tools and SEO need to improve his knowledge day by day. There is no exact science for SEO because many tools depend on situation. There are no guaranteed solutions that assure you of getting a high ranking in the search engines.
Professional and experienced SEO play a crucial role in enhancing the online visibility of any business. First of all the content should be enriched with relevant keywords and key phrases. Professional SEO needs to analyze major search engines. A truly professional and experienced SEO can easily convert the visitors into customers.
Search engine watch members goes into much more detail about specific search engine algorithms, including page rank, HITS, Google’s local rank and hilltop algorithms, and others. If you know about search strategy then you can strategically optimize and better serve your clients. The target of search engine is to provide high quality results for their visitors.
Search engine will sort out through the millions of pages it knows about and present you with ones that match with your topic. Non-relevant pages are considered as a black hat pages by major search engines. Search engines determine relevancy and frequency of keyword. You can get higher position on the major search engine through relevant keyword and page.
Search engine optimization may be defined as a technique of making your website optimized so that it is easier for the search engines to find it. And many tools can be useful for SEO like Domain and File Names, Keyword Phrases, Keyword Density, Title and Meta Description, Meta Keywords Tag, Quality Content, Quantity content, Site themes.
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