There are good reasons for the need to work your URL’s. shortening them for one.  One reason for this is that if they are too long they may ‘break’ when clicked on.  Leaving visitors in limbo and unable to click through to your site.  The result is an opportunity lost.  Search engine spiders will also not bother going back for another try.  Your site won’t be crawled, indexed or ranked.

Marketing benefits

The benefits of shortening your URL are profound.  The difference one or two words can make to someone using your URL are far reaching.  Consider the time it takes to type in a long URL.  On top of that someone has to remember it and spell it correctly.  Providing traffic with a URL that is short, easy to remember and type can drastically increase the benefits of your search engine optimization campaign.

The more effective a URL is the more effective multi level marketing or affiliate marketing is.  If your business relies on being paid a commission for each successful click through consider how your URL can either hamper or increase your business.  The more and affiliate benefits the more sites will consider becoming your affiliate.  At the end of the day everyone benefits from a short URL.

Making use of a URL Shortener

Many URL shorteners’ are able to convert a long webpage address to a short URL consisting of a series of random numbers and/or letters.  Others allow you to customise your URL so that you retain your keywords. This is the better option as your audience is more likely to remember your address and more likely visit your site.

Benefits and concerns

•    They help with being able to cloak your affiliate ID.
•    They are also beneficial when limited characters are available for describing your webpage
•    They also offer convenience for sharing your address in forms, on blogs and at social sites.  They are also helpful when sending via SMS or instant messengers.
•    It offers many uses for online activities such as social networking and sharing ideas and internet marketing.

There has been some concern noted regarding how they affect Google rankings or search engine optimization.  Yet with services such as SMS, Twitter, mobile phones and Facebook you can promote your URL more often.  They also allow you customisation and retention of keywords which means that your page rank is optimised in search engines.

Smart URL redirecting

If you derive your living from internet marketing you have to provide your best resources.  One of which is a healthy URL.  Should your website offer broken links or you are offering your clients URL’s that either doesn’t open or direct them to an error message you will lose business.

The only solution is to constantly check that your URL’s are ready and working the moment they are clicked on.

Smart URL’s will convert an existing link and ensure that the target page opens in a new window.  It is smart enough to work even if JavaScript is disabled.  Your get a site that is constantly accessible and one that is user friendly.  Smart URL’s also give you the added advantage of ensuring that your pages are valid.

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