It might seem sometimes that SEO is a one-string violin, concentrating all its energy on achieving harmony in one search area. A wise SEO strategy, however, allows for diversification of keywords between pages. This means that your search engine optimisation is able to have a different focus for each page, planning for different pages to rank for different search terms.

Just as your business has more than one facet, your SEO campaign should employ more than one tactic to gain attention. It will also play more than one note. A good SEO strategy will look to promote the different areas of your business, concentrating on your main business focus while not forgetting your other sides.

SEO relies on clearly defined objectives. Sometimes this is interpreted as a single focus, which can lose a business an endless number of opportunities. It’s a very common story for businesses to be stunned at the traffic they accidentally receive for pages that weren’t the focus of their optimisation. Viewers search for all sorts of long tail keywords and analysing your visitors and where they come from can throw up some surprising combinations and even new keywords that perhaps you were not aware of.

When you want your website to rank top in your chosen area, it is essential to decide which pages you need to rank for which keywords. Like everything else, it has a hierarchy. Your homepage is the location for the main focus of your SEO campaign and should be used to target your most competitive keyword. As you go deeper into your website, pages should be used to target rank for less competitive keywords.

This opens up the possibility for your site as a whole to rank high for your main keywords, and for individual pages to catch the attention of search engines for specific subjects. For example, for a website retailing specialist foods might have the main goal of ranking for ‘American candy.’ It will also be of benefit to the site to rank for brand names, candy types and even the word ‘homesick.’ Some of these targets will have a lower level of competition. Your website is your main asset on the net, and you should use all pages at your disposal.

While you can, and should, target each page for a specific key term, your SEO for your main keyword needs to be kept up throughout your site. In this, you have to be careful not to stuff keywords into your more minor pages. Providing keyword-rich navigation on each page is one method to assist with distributing your keywords.

Diversifying your SEO can be difficult, and it is helpful to seek advice of an SEO professional when you wish to target several key terms. At SEO Consult our expert team of SEO consultants can help with this. Diversification requires a delicate implementation of SEO techniques strategically placed and at SEO Consult we are happy to answer any questions or queries you may have.

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