Don’t Forget Your Visitors
August 20th, 2008 by Nick
It’s easy to get wrapped up in an Search Engine Optimisation campaign, paying more attention to keyword ranking and traffic levels than to the actual reason for an Search Engine Optimisation campaign – increasing traffic levels to improve profits. As a symptom of this, some pages tend to concentrate more on whether they appeal to search engine spiders than whether the visitors produced by your Search Engine Optimisation campaign will find your site as useful.
Profits And Sales
The visitors to a page are the people that will ultimately determine how profitable it is. An appealing design, well written and informative content, and interactive features will naturally help to increase promotions and improve profit potential. Yes, it’s important to drive traffic to the site in the first place, but it’s equally important to optimise a page for human visitors.
Combining Search Engine Optimisation And Conversion Optimisation
Strictly speaking, Search Engine Optimisation pays no heed to visitors and their online experience as long as they arrive, and instead concentrate on bots and spiders. A good Search Engine Optimisation campaign, though, will never lose sight of the fact that human visitors are the eventual population of your website. Search engines aim to ensure that they provide links to pages that offer a beneficial experience to visitors, so there is certainly no reason why the two cannot be combined.
Don’t Forget Your Human Visitors
Search Engine Optimisation is a beneficial method of generating traffic for your web pages, however, it’s important not to forget that humans are your ultimate visitors. Combining Search Engine Optimisation and content that is optimised for human visitors is certainly achievable and should always be encouraged to improve conversions. As a side effect, the better the quality of the content, the more likely that you will build organic links too.
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Every SEO strategy has a primary goal to magnetize more traffic for your site. It may be possible that you can drive thousands of visitors daily to your site but this might not be sufficient to make a good profit from that site as it may not fulfill the visitors need. This may cause the visitor never to return on your site. Thus, you have to make your site precisely according to the satisfaction of the visitors and try to keep it updated so that the visitor can come more frequently on your site.
Visitors are considered as a life line of any website. However, not many people know about what types of visitors are there in the World Wide Web.
Some visitors accidentally found the site while browsing the internet when they are looking for some information which would attract their interest to read further. This type of visitors carries very little value to website owners who intend to sell something using their sites.
If your website could offer them what they need, the chances are that they will stick around and read further because the information for which they are looking for is provided by your website.
If you are looking for improving your website return on investment, then you should increase the number of targeted visitors and not random visitors.
More visitors’ means there are greater chances for them to sell or promote a product as the visitors are interested in the information the site could provide.
[...] the value your web page offers to human visitors, however, and can actually further improve your visitor’s experience through the provision of relevant, easy to understand website content. addthis_url = [...]
[...] not previously visited the webpage • Visitor, Unique Visitor or Unique User Uniquely identified visitors that generate requests on the web server or viewing pages within a defined period of time. Each [...]