OK its a small insight and something that we have all known in the industry for a while but basically Maile Ohye, who works for Googlehas written a blog post in which she explains the power of an inbound link, the result: Links that aren’t relevant are not counted. Simple.
If an inbound link seems spammy, or irrelevant it will not count towards your authority, and Page Rank.
She goes on to list the best, ethical ways of getting back links to your site; these include:
Writing interesting content :- No body is going to link to spammy, out dated content. Make it relevant, make it linkable.
Write a blog :- A blog is a great way of achieving a few primary goals of SEO. Fresh content, and internal linking. Also if done to the other rules here and you make it interesting you may even get natural relevant back links
Teach your audience :- one of the best ways to get a quality back link is to teach users something. Write in such a way that you assume that your user knows nothing. That way you cater for everybody and not just more advanced users.
Participate in discussions in other peoples blogs, and link back to them from your blog. Who is going to want to link to you if you won’t link out?
In the same way, participate thoroughly in forums. Don’t spam forums! Use them to ask questions, answer questions and generally discuss your industry. Set up your post signitures with your url and keywords. Every post or answer you create then becomes a quality relevant back link to your website.
Provide useful information :- if you provide a product or service, tell visitors something unique about it, don’t rinse and repeat the technical details, whilst these are useful and essential they are available everywhere. Tell users something they may never have known about a product or service. Put a different spin on it.
In short the information above is nothing new, and just re-enforces the fact that white hat SEO is the way forward to future-proof your rankings and maintain more stability.
Please feel free to discuss this in the comments.
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6 Responses to “Google gives insight into Algorithm”
Google changes its algorithms from time to time. Relevancy is the main factor that plays the major role during optimization. If the links on the page seem to be very spammy or irrelevant, they will not count towards your authority and Page Rank. If you want a better result, try to place all the relevant links related to your site’s theme.
Here are some ethical ways that can be used in getting back links to your site such as writing interesting content, Write a blog, teach your audience, Participate in discussions with other people in different blogs, link them back from your blog, participate thoroughly in forums and provide useful information.
Nobody is going to link spammy and out dated content. If the contents of your site are fresh and relevant, then everyone can exchange links with your site or blog. Creating a better search environment is the first task of the search engine.
The most recent Google algorithm that has been updated is “Big Daddy”, which evaluated the web content in a much better way as compared to Jagger. It changed the indexing of the web sites and enrolled only the trustworthy sites that linked to the relevant sites and did not entertain off topic web links.
Actually, not everyone has the complete knowledge about google’s algorithm. For instance, how it works, what are the main things it consider during optimization etc. But we can take the help of an SEO expertise as they have the in-depth knowledge about Search Engine Techniques.
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Quality content is crucial to search engine optimisation — if you've been reading this SEO blog for any time, you will know that I have tried to reinforce this point at every possible opportunity. One area I haven't cov...
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You can follow any responses to this entry through the
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Google changes its algorithms from time to time. Relevancy is the main factor that plays the major role during optimization. If the links on the page seem to be very spammy or irrelevant, they will not count towards your authority and Page Rank. If you want a better result, try to place all the relevant links related to your site’s theme.
Here are some ethical ways that can be used in getting back links to your site such as writing interesting content, Write a blog, teach your audience, Participate in discussions with other people in different blogs, link them back from your blog, participate thoroughly in forums and provide useful information.
Nobody is going to link spammy and out dated content. If the contents of your site are fresh and relevant, then everyone can exchange links with your site or blog. Creating a better search environment is the first task of the search engine.
The most recent Google algorithm that has been updated is “Big Daddy”, which evaluated the web content in a much better way as compared to Jagger. It changed the indexing of the web sites and enrolled only the trustworthy sites that linked to the relevant sites and did not entertain off topic web links.
Actually, not everyone has the complete knowledge about google’s algorithm. For instance, how it works, what are the main things it consider during optimization etc. But we can take the help of an SEO expertise as they have the in-depth knowledge about Search Engine Techniques.
[...] Algorithms are so advanced now that they can pick up whether or not a text is genuinely informative and [...]