You are running an SEO Campaign on your site in order to make sales which translate into revenue which should translate into profit and in order to accomplish this; you are relying on your SEO Campaign to increase traffic to your site. Traffic should equal sales.

Traffic

Yes, you need to get people, or traffic, to visit your site, but not only that, you need them to stay there and then buy something, and to keep coming back. Getting them to return will be directly linked to the quality of your product, and cannot be attributed to SEO, but getting them there in the first place is definitely attributable to your SEO. This is what your SEO Campaign is all, getting the right keywords high up in the rankings, and generating lots and lots of buying traffic to your site, thus generating revenue, increasing brand awareness and making a profit.

SEO Mentality

SEO, or Search Engine Optimisation, is all about people searching the internet for specific items, or information. If thousands and thousands of people land on your page due to their searching, then you can say that your SEO Campaign is a success, but this is not your ultimate goal. This traffic needs to translate into money, and this is where having the right, or competitive, keyword high up in the rankings is vital. So, it may be far more beneficial to have less traffic to your site, but which will convert into sales and ultimately profits.

Sales Mentality

Internet Marketing can get very involved in how highly your site is ranked for a particular search item, but if traffic is unresponsive to your product and don’t buy anything once they land on your page, then it is pointless to have visitors at all. A business website needs to not only ensure a good level of traffic, but the keywords chosen needs to target the business and the product itself.

Keywords which are ranked very high are not enough. Let’s say your business is selling butter, then the keyword ‘butter’ is obviously a very competitive one, and first choice for you. But let’s say you have chosen the less competitive keyword ‘bread’ because it is higher in the rankings than butter. Bread and butter are a match made in heaven, but if you are attracting traffic that wants to buy bread, they won’t stay, and will go elsewhere. So, it would be better for you to choose a competitive keyword which is lower down in the rankings, let’s say second or third, but at least it will attract the traffic you want landing on your page who will buy your product.

If your SEO is done well and integrated into your overall business plan, it will drive traffic to your site and improve your profits by generating higher revenues. You can determine whether your SEO Campaign is effective for you by tracking the total amount of visitors to your site, and what they do once they are there, and this will help you change and improve your SEO.

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