You want results from your SEO Campaign, but how long does it really take to get your site ranked in the Top 10?

Unless your website address is imprinted in people’s minds, or you already have a very active traditional marketing and advertising regime, the chances of any potential clients finding you in Cyberspace and doing business with you this way, is very slim, to impossible. Your website is, in effect, just a little island in an unmapped ocean and certainly will not bring you business.
Clients have to find you and they want to do it with as little hassle as possible, often not bothering to surf past the front page. So getting results and keeping them is your goal, and this takes work and commitment, from you!

How long, really is the wait?

Unless you have no competitors, or your competitors are not doing any work on their SEO Campaign, you might very well shoot to Number One, and stay there. Your SEO Campaign should be looked at as long term.

Results will not happen overnight so don’t expect them to! A few months to a year is not an unrealistic time span to wait and apart from technical reasons like Directories needing time to approve web links and search Engines having to find new links and ‘re-spider’ new pages, keeping your results optimum will be directly linked to your ongoing efforts.

So, don’t twiddle your thumbs, get going!

The work you do on your site will have a direct impact on the time it takes your SEO Campaign to get you ranked and to stay ranked.

Think of a Search Engine as a pet, which needs constant attention. It needs to be fed and watered, exercised and groomed. The more attention you give it, the more faithful it will be. Starve and neglect it, and it will fade away like it never existed.

Here are a few small tips to help you get results faster:-
• Stay involved if you are using a professional to conduct your campaign. Don’t look away. If you are conducting your own campaign, it is very important to ensure that you have the resources to carry out all the work you need to do to ensure your rankings are kept current.
• Check out your competition and see what they are doing on their sites, then you can do more.
• Monitor your stats. A simple Tracking Software will keep you informed on your hit rate, if it falls you can quickly investigate why and take the appropriate actions
• Make sure that your ‘keywords‘ or ‘phrases’ are narrowed down as much as they can be and that they are realistic and specific to your market audience.
• Don’t make any changes to your website which may result in your link being turned off by the Search Engine.
• Update your website frequently and with high quality content and ensure that any links from your site are current and accurate
• Set and maintain realistic, reasonable goals
• And, most importantly, be patient!

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