Thanks to technology, SEO tactics used to position a website evolve but fundamentals stay the same.

There are three aspects of Search Engine Optimization which are considered major and are important for optimisation. In a nutshell they are Keywords, Links and Graphics and if you make use of these three aspects correctly you be rewarded with high rankings.

Keyword Aspect

Firstly you must ensure that your keywords are relevant to your content. They should be in phrases that are used most commonly in a search. This may entail some research, but you will end up with keywords that searcher actually use.

Make sure that all your titles on all your pages start with your keywords and your content is filled with them. Fill your content with any other related information too. Optimise your Meta tags with your keywords and make sure that they are included in your filenames.

Linking Aspect

It should be evident how important external links are for SEO, so make sure they are listed in the Open Directory Project, or DMOZ. DMOZ provides most of the popular search engines with their results.

As well as listing your site the DMOZ, list it in human edited online directories too and make sure that your site has a sitemap which support text links. It is wise to avoid linking with just anyone, rather link with sites that have the same or better ranking than you do and make sure that your links are complimentary to your product or service.

Graphic aspects

Creating SEO can be hard and not a little confusing. A lot of web designers will tell you that you need a lot of eye catching features on your site, fancy fonts, animated sections and lots of beautiful graphics. SEO experts will tell that this it is not necessary to go overboard, and in fact may even work against you.

When you insert graphics in your web pages, use Cascading Style Sheets which separates the content, or keywords, from the code. The result will be that search engine robots are able to ignore formatting code and will find your keywords immediately instead of being slowed down by bad or unnecessary code.

It is very important to accompany your graphics or photographs with descriptive keyword rich alternative attributes. This is helpful for humans viewing your site and will aid in attracting repeat traffic. A simple thing such as putting a caption below a photograph will please the search engine robot, but beware of using fonts which are considered too ‘graphic’, use standard fonts instead.

When a search engine robot finds weird stuff such as flash animation or fonts, it cannot translate it into text and will instead see all the text on your page as a blank space. You actually don’t need flash animation if your content and product is good and by overloading their use can actually tell your customers that you are don’t have a lot of experience in designing and selling on the internet.

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