If you spend a little bit of time exploring the subject of search engine optimisation online, you will see there are many success stories. Numerous companies discuss on their websites, in their blogs, forums and social networking websites just how advantageous an SEO campaign can be. SEO can help a business to achieve higher rankings Read Blog…

There is an abundant amount of information available about search engine optimisation and identifying content of value can be challenging. SEO can make a big difference to the future of your business and so it is important to learn relevant and useful SEO information and to discount myths and fiction. Unfortunately, there are many myths Read Blog…

As an SEO programmer with over 150 optimisation projects under my belt, I thought I’d discuss what gripes me more than anything else about our industry, and that’s to do with timescales. It’s important to understand from the start that any SEO agency or consultant does not have any direct control over where your site Read Blog…

Search engine optimisation isn’t something done according to a textbook. There’s a sharp learning curve. There are plenty of sources of advice for the SEO newcomer, but if you’re operating a business and are using an SEO consultancy for your optimisation, you don’t want to go to all the trouble of learning SEO yourself. Part Read Blog…

When you optimise your site, your focus is naturally on the search engines. It is important to remember that the search engines are not actually the ones that are going to generate your revenue. The users you attract to your site, and what they do once they’re on it, are the really important thing to Read Blog…

Site owners are often frustrated by the SEO process because, inevitably, there is a long period where they can’t do anything. There’s nothing worse than having to wait around while others work on the most important element of your online campaign. It’s the internet version of pacing a hospital waiting room. Engaging in the search Read Blog…

The question most businesses ask themselves is whether they can afford to SEO. The real question, cheesy as it is, is whether they can afford not to SEO. In analysing other case histories, what most businesses find is that cutting out SEO from their budgets is a false economy. While your business can survive without Read Blog…

The techniques available in search engine optimisation are myriad. Not only are there quite a few traditional techniques, experts are constantly developing their own. Your options for SEO can seem almost too broad at times. It is important to remember that all SEO techniques come down to three core areas: architecture, links and content. Let’s Read Blog…