Anyone who has done research into the SEO process will realise that the basic definition of an SEO goal goes beyond search engine rankings. Most SEO experts will talk about business growth, increased conversions and more quality traffic when they discuss the true success of an SEO campaign. Getting from the talking stage to the results stage takes a little work.

When quality search engine optimisation is being discussed, the concept of organic results is frequently brought up. Like any organic growth, ‘organic’ SEO results come from tender care and nurturing of resources, which are given time to take root to eventually produce more palatable fruit. The process involves seeds that are sown, soil that is tendered and enriched when needed and ongoing maintenance that will keep your site growing naturally.

Step one: examining the garden

For better organic results to be achieved there are some basic initial requirements. In a garden, the soil needs to be examined to assess its potential to nurture healthy plants. On a website, the site’s design, structure, existing content and position in comparison to the industry all need to be analysed. In both cases, the examination will reveal assets that already exist, and suggest things that can be done to improve what’s there.

Step two: choosing the plants

Just as not all plants are suited to a particular garden bed, the keywords you choose for your site will be restricted by the possibilities as well as your desires. Keyword research is one of the main areas in which it is best to seek professional help. An SEO company will not only have access to a range of tools for keyword research, they will have the experience and intuition to select an appropriate list and work it into your plan.

Step three: a garden plan

For a garden to flourish, it needs to be carefully planned, with plants set besides others that will nurture them and where they’ll get the right amount of sun. In this step, the plan for your SEO needs to take into account where you want to plant your SEO seeds and what you want to do in the future.

Step four: the hard slog

After all of the ground work has been done, SEO techniques can be implemented on your site and then released live. Content will play a big part in this, as well as weeding out code errors and re-structuring.

Step five: watching, watering and weeding

Every garden needs maintenance. Some require more than others. Once your optimised site has gone live, you will need to carefully analyse the results to ensure that the SEO techniques you’ve sewn are growing as they should. In the first few weeks you may discover that the seeds you’ve planted aren’t the most appropriate, or that some areas would benefit from re-organisation. This period is the chance to finish the first planting and prepare for the future. You can talk to us at SEO Consult about your site’s evolving SEO.

Get Involved