If you suffer under the misconception that you can design your website on a generic template and your business will thrive and appeal to your target audience, you are heading for trouble. The complexities of doing business online and what all goes into designing a perfect website will come as a rude awakening if this is how you think it all works. You have to know exactly who would be interested in what you are offering, be it products or services. Here we mean demographics.

All the important details

Every specific factor about the demographics of your target audience is important. How would it be possible to SEO your website otherwise? You need to know the age, gender, occupation and level of income of your audience. Their location, what they do for fun and relaxation, their hobbies and interests all play a role in your optimisation. Your target audience demographics will tell you what they like and dislike.

Once you know the demographics you are not done. You must find out what attracts them to your website in the first place. This information is needed to help to design and optimise your website to convince them to explore your website and ultimately give them reasons to become paying customers. It is logical that your target audience’s demographics will define everything about your website design. You need all this information before you start designing and optimising your website.

Target audience appeal

Having a website theme with pastels featuring Mother Goose-like graphics to attract the teenage group will result in an extremely dead website. Soft colours and feminine outlays will appeal to women if you sell beautiful lingerie, but make the average male click out fast. Articles on retirement funds and retirement villages with slightly larger text fonts are suitable for a senior target market as these will interest them.

Simplistic designs with no frills; hard informational sport fishing information is what your avid angler will find appealing. If you know who your target audience is, you will be able to pinpoint where they all hang out online.

Tight focus

This is hugely important for building links. Linking to websites that compliment your own business is important yes. Linking with websites where your audience specifically hang out is crucial. General links will do only so much; you need a tight focus and link to those websites that get high traffic from your target audience. Another aspect of optimisation that is affected by the demographics of your target market is the use of target specific keywords.

Narrowing down your keywords to only focus on your target market is essential. Popularity of keywords and keyword phrases are not the only thing that is important. Target audience keywords will prevent you from getting thousands of random website visitors. These are of no use to your business at all. You want less traffic, but traffic that brings you a high conversion rate. A one-website-suits-all concept is a myth and knowing your audience of the utmost importance.

Get Involved