Most of us have read some old-fashioned marketing speak in our lives. It might have been authentic, straight from the pages of an ancient newspaper from a previous century, full of outlandish promises. It’s more likely to have been an awkwardly composed advertisement, brash and unconvincing and probably advertising a ‘hurry-must-go-now’ sale. We all know Read Blog…

Google is currently the most popular search engine in the world. It is particularly popular in the UK where around 90% of the searches carried out online are done so using the Google search engine. There is no denying that Google dominates the search market but Bing has been gaining recognition around the world and Read Blog…

Think of what you expect from your SEO campaign. If you’re like most businesses, you’ll probably expect that four or five of your pages will be pulled up into the top ten results for some of your keywords. If you have a little experience of SEO, you might expect your non-search engine traffic to increase Read Blog…

Everyone wants to be number one. You want your site to rank number one in your main competitive keywords, don’t you? It’s quite a natural aspiration. If you are like thousands of other businesses approaching search engine optimisation, you may well ask yourself, if SEO is so great, why isn’t everyone hitting the top spots Read Blog…

SEO doesn’t slot in easily with most business thinking. Although it’s closely related to marketing, it’s not exactly like marketing. It is kind of part of your website maintenance, but not really. Search engine optimisation just doesn’t fit in easily with other business boxes. It’s a whole new box. Part of the reason for this Read Blog…

Search engine optimisation achieves results in a number of ways. There are techniques implemented throughout a site, and moves made outside of the site, which add up to boost the site’s ranking. No one technique can work on its own. Every site requires several approaches to its SEO to succeed. This multi-faceted approach can benefit Read Blog…

Word of mouth marketing is a very old marketing method. In the real world, word of mouth is like gold. Businesses actively campaign to generate word of mouth recommendations from their customers because other customers will flock toward them. Marketing studies have shown that word of mouth recommendations are the most trusted form of advertisement, Read Blog…

Not as many modern industries as in the agricultural past are as aware of the changing of the seasons. Certainly, the odd business may have a heightened awareness of the time of year every so often, and most businesses are sensitive to the end of the financial year. Seasonality on the whole, however, is not Read Blog…