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Ever heard of the Pareto effect? If not, this is a widely known mathematics and business principle stating that roughly 80% of an effect comes from 20% of a cause. This is especially applicable to business, with 80% of your profits over a long enough time period coming from 20% of your customers. It’s as important to companies now, in o...
Most of us have read some old-fashioned marketing speak in our lives. It might have been authentic, straight from the pages of an ancient newspaper from a previous century, full of outlandish promises. It’s more likely to have been an awkwardly composed advertisement, brash and unconvincing and proba...
Google is currently the most popular search engine in the world. It is particularly popular in the UK where around 90% of the searches carried out online are done so using the Google search engine. There is no denying that Google dominates the search market but Bing has been gaining recognition around the...
Think of what you expect from your SEO campaign. If you’re like most businesses, you’ll probably expect that four or five of your pages will be pulled up into the top ten results for some of your keywords. If you have a little experience of SEO, you might expect your non-search engine traffic t...
Everyone wants to be number one. You want your site to rank number one in your main competitive keywords, don’t you? It’s quite a natural aspiration. If you are like thousands of other businesses approaching search engine optimisation, you may well ask yourself, if SEO is so great, why isn̵...
SEO doesn’t slot in easily with most business thinking. Although it’s closely related to marketing, it’s not exactly like marketing. It is kind of part of your website maintenance, but not really. Search engine optimisation just doesn’t fit in easily with other business boxes. It’...
Search engine optimisation achieves results in a number of ways. There are techniques implemented throughout a site, and moves made outside of the site, which add up to boost the site’s ranking. No one technique can work on its own. Every site requires several approaches to its SEO to succeed. This...
Word of mouth marketing is a very old marketing method. In the real world, word of mouth is like gold. Businesses actively campaign to generate word of mouth recommendations from their customers because other customers will flock toward them. Marketing studies have shown that word of mouth recommendations are...
Not as many modern industries as in the agricultural past are as aware of the changing of the seasons. Certainly, the odd business may have a heightened awareness of the time of year every so often, and most businesses are sensitive to the end of the financial year. Seasonality on the whole, however, is no...
The initials PR once stood for something important to businesses and it wasn’t ‘PageRank.’ It’s almost too long ago to remember, true, but the old business standby of public relations is still hanging around. What’s more, it can help with your site’s SEO. Public relatio...
If you are thinking that SEO is just one more business expense which either can cannot produce ROI, you are mistaken. SEO will produce ROI. In reality SEO will give back much more than what has been invested in it. SEO is better than any other marketing strategy ROI earned from SEO is far superior to an...
SEO is important, no matter what the size of your business. The thing is that having a website is vital for making it in today's internet addicted society. There is nothing that you cannot do on the internet from shopping to finding a date. Stores, companies and businesses that do not have websites are gua...
What should a package deal offer you when you are searching for someone to conduct you company's Search Engine Optimisation? SEO packages, when offered, are not complicated and what they offer you is a clearly defined set of deliverables that you can follow and understand. An SEO package will also help y...
Failing to notice that certain which aid Search Engine Optimisation have moved on can harm not only a website but an entire SEO campaign. Many SEO techniques are today useless, yet are still being implemented, some tactics have changed while others have been completely eradicated and replaced with somethi...
It's a relatively simple formula in theory, improve your search engine position and grow your business. Yet optimising your website to improve its ranking in search engine result lists is one aspect of search engine optimisation (SEO). The second more valuable element of SEO is to skilfully optimise your w...
Forward planning is vital to any Search Engine Optimization because you have to understand that you will not reap quick, overnight profits. It may take months to bear fruit due to factors such as how competitive your product is, how much of the market share your competitors have and may even hinge on fact...
