Budgets & Search Engine Optimization go hand in hand
December 16th, 2008 by Nick
It is not possible to run a Search Engine Optimization campaign without putting money into it, somewhere. SEO Costs money and you need to ascertain firstly what you can afford.
What size budget?
A company on average allocates about 6% of their advertising budget to Search Engine Optimization, but this is very subjective and what you allocate depends on what you can afford, or what your company has allocated in their total marketing budget. Knowing what you can spend dictates the direction your campaign takes, as well as what your goals and objectives will be and what outcomes you can expect.
Your budget also indicates what type of optimization plans you will be able to follow during the campaign, i.e. will you need to drive the campaign yourself, will it allow for employment of staff or will you be able to outsource your entire campaign to SEO experts.
What to include in your Budget
In order to run a successful SEO campaign, you cannot cut corners by leaving out beneficial aspects. This does not mean that you cannot run your own campaign; it just means that money has to be available to put towards building, improving or optimizing your website, which may include employing, or outsourcing work.
You may decide to hand over your entire budget to an SEO Expert or if you are running it yourself, you may need to employ additional staff to handle the day to day aspects or someone who can understand aspects of it that you cannot. You may need to purchase Analytical Software that tracks progress of your campaign and generates reports that highlight aspects which need attention.
Link building is another aspect which can help you run a successful SEO campaign, and you will need to allocate money toward this.
Most people do not understand how to choose or bid for keywords or keyword phrases. This process can be very expensive and you may entail installing software to do this for you, but it is a step which cannot be underestimated in your budget. Paid Ads is another aspect to consider in your budget,
Why do you need a budget for Search Engine Optimization?
Having your company represented online by creating a high end website costs less than opening a new store, and attracts more traffic. But it needs to be strategically placed on search engines in order to attract target traffic who buy. So it stands to reason that you need to allocate enough funds in your marketing budget to gain rankings in the top three search engines.
Think of a search engine as real estate. If your store is hidden in the back streets, away from passing trade it won’t get you the sales it would if you were placed on the corner of a busy main street. You need to build a good case for SEO Budgeting as under funding is a killer and results in unsuccessful SEO campaigns while spending nothing results in no sales and a failed campaign.
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Very useful article – budgets are extremely important
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Budgets and SEO go hand in hand well that may be the case, but firstly you have to have the right SEO company everyone promised things but can they actually do it ?
Ive lost count of the advice ive read on the web, most of it will get you banned or its well voer priced ,so make sure you chose the right company for the right business