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Whilst there is much more to making your site successful than writing content, the vast majority of your visitors will notice if you gloss over it. At the very least, content should tell the reader where they are and what they can expect to find within your site. Beyond that? Well, that really is up to you. But what if you have no idea where to st...
There can be no doubt that 2011 has been a bumper year for search engine optimisation. So, I thought it might be nice to do a nice little summary of all they key events that have occurred for SEO during the year. Enjoy SEO Consult's annual SEO round-up for 2011! Just use the chart below to navigate to the month you are intereste...
As part of their larger redesign of all Google Products, today I've noticed there's been a redesign for the log-in page. This is what it used to look like: And this is the new design: If you're not seeing the new design yet, on the old design there should be a link towards the bottom of the page to preview the new design.
As I'm sure you know, a robots.txt file is a pretty handy way for webmasters to tell bots that they don't want them crawling around specific pages/sections within your site. It's not essential to have a robots.txt file but if you do, make sure it is reachable! I've found that if your robots.txt isn't reachable it can cause Google to quit crawling...
The industry of SEO changed massively in 2010; (see our Review of 2010 in Search). We have seen the introduction / growth of Google Places, Google Instant, and Google Preview etc. Many of these changes have been keeping webmasters busy updating their websites so they don't lose customers or business as a result of all these changes. One thing I wo...
Google is continuously developing and improving all aspects of the search service it offers. One area of great importance within the service it provides is the pages it displays when a search is carried out. The layout of the search results and the options offered to searchers are significant. Google has recently revealed its new search results pa...
In many business industries, there are some which aim to take advantage of others. This is also the case in search engine optimisation and in some ways, this has damaged the reputation of honest and respectable SEO experts. There are some unethical SEO companies currently offering their services and trying to manipulate clients and the search engi...
Videos are currently extremely popular online and increasing numbers of internet users are regularly viewing videos of all kinds. Quicker internet connections and more video awareness are making it more likely for videos to be watched whilst surfing the internet. Videos are also playing an increasingly significant role in the search engine optimi...
A customer survey or questionnaire can be useful for business owners in many ways. A customer survey can gather a great deal of valuable feedback from a wide range of visitors to your site and the information provided can help you to develop your business more appropriately in the future. Feedback on your site, your products, your service and wha...
One of the main objectives of many site owners using SEO is to achieve top rankings in the search results of the major search engines. A high ranking in results provided by a search engine such as Google can have immense benefits. A massive increase in exposure can be enjoyed as well as a considerable growth in traffic too. If hoping to improve yo...
The majority of business owners currently running online businesses have little or no experience in search engine optimisation. Despite this fact, many of them decide to take charge of their SEO campaigns and believe they can achieve what it is their business needs. While this is an admirable attitude beca...
When businesses are running an SEO campaign, the majority of them are doing so to gain as much exposure for their company as possible and to increase the amount of relevant traffic visiting their pages. Association with the big, powerful and popular websites can help businesses to do this effectively. Hav...
In search engine optimisation, it is important to continuously monitor your competitors. You need to be aware of what SEO techniques they are using and the results they are achieving with these methods. This is important because the actions and capabilities of your competitors can have a great impact on yo...
At some point, a user will either find an out-of-date link or will miss-type a url resulting the user to be directed to a 404 error page. A 404 error page basically means the page has not been found. It's good practise for a site to have a custom 404 error page. A good 404 error page should provide the us...
When your business operates primarily online, your business name choice will count for a lot. It needs to reflect your business personality, needs to attract the right kind of customer and can count towards your site’s search engine optimisation as well. With so much resting on the choice, Most compani...
If the internet were the real world, your website would be your office and your home page would function as your foyer. In that foyer, your home page content is your first conversation with your site’s users. Think if that conversation is an interesting one or not. After your headings, your opening...
