Right from the start, let’s make one thing clear, if you think or are being told that ethical (white Hat) SEO strategy can achieve results within a week, they are lying or you are naive. The fact of the matter is that true SEO is a long term task that doesn’t happen over night and doesn’t achieve miracles.

Remember that if there is a company offering you the Top Ten spot on Google, there are another hundred companies offering the same exact thing to another ten thousand of their clients out there. You do the math.

Most Black Hat SEO’s promise shorter time lines because they are taking shortcuts and those shortcuts have significantly short life spans so in the end it won’t be worth your time and certainly not worth the small fortune they are likely to charge you.

There are hundreds of some of the smartest people working for various search engines, its inevitable that if someone finds a loop hole, they will plug it quickly, and if someone has been around a while they will realize that those loop holes are becoming harder and harder to find.

The golden question asked is; how long will it take before I see results? The fact is it would be dishonest to ever promise a specific time, as it would be impossible to judge accurately. However there are ways in which one can better gauge events and results.

Like any strategy there are different stages, and it is usually only after the completion of one stage that you can accurately predict the length of time it will take to do the following step. And all strategies depend on the circumstances at hand, for example, if one is designing a website from scratch or redesigning or merely tweaking a site to improve its performance. All scenarios have different tasks and timelines.

Basically the first step is to design a website that conforms as closely to the Basic SEO template, which is often closely tied into the requirements outlined by search engines. It is at this stage that one needs to focus on the internal linking strategy.

As in most cases there are certain things within ones control and then the rest is a result of external forces outside ones control. The effectiveness of changes is largely influenced by external forces. For example your site may be trying to compete in the MP3 realm which will be very evolved and very strong with meeting SEO standards, so results in this case would vary to a case of a website selling a unique item such as Swazi Candles.

Competitive industries will also result in major variances over a short period of time, this will make SEO harder to maintain. It is also essential to stay relevant in such environments, so constant updating with relevant links and information will hold a website well on search engine rankings. The only way to success is constant attention to your site and environment.

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