Search engine optimisation can help you attract users to your site’s pages, but a little bit more needs to be done to ensure they stay. No commercial site can really afford a high bounce rate. Your pages always need to stand up to some very tough scrutiny.

Thoughtful SEO will ensure your target users are attracted to your site whenever it appears within the search engine ranking pages (SERPs). This is achieved through the crafting of a really good title tag, which appears as your link within the results pages, and a description tag, which often appears underneath. You can talk to us at SEO Consult about crafting these tags to attract users while they’re still on the search engine’s pages.

The work doesn’t stop once a user gets to your pages. A good SEO company will help you polish your site design and remove clutter to make the first impression a good one. A lot of the other factors that decide whether a user stays or leaves reside within your text-based content.

The T-word: titles

A lot is said about titles when it comes to SEO. This is because they play such an important part on your site. The advertising industry has known for years that a good title can sell. You need to know it too.

Positioning

The title containing the most important message needs to have pride of place on your pages. ‘Important’ here needs to be a combination of what’s important to you and what’s important to your site’s users. You might feel that your business name is the most important thing. Your target user group is unlikely to agree. Find the title that provides the most value to the user and sell the rest of the page from that position.

Formation

The content of the title needs to convey that the content will be valuable to the reader and give them some reason for plunging onward. Usually this is done with a promise or something similarly tantalising. Titles are difficult to write and it can be helpful to get your SEO consultant involved.

Font

Titles can seem like a great place to get creative with fonts, but creative fonts are hard to read. Stick to a simple design.

Follow up with content

Your content needs to follow through on everything the titles promised and many of the points are thus the same. The positioning of the content needs to be considered very carefully so users will not be faced with too many distractions from it. Font is equally important when it comes to content and some sites are tempted to save room by minimising. Your users need to be able to scan the text. A 10-point font is a minimum requirement.

The formation of your content is a slightly different consideration, as many businesses source content from their SEO agency or other professionals. Even when this is the case, always check that the beginning of your content is arresting and to the point. This ensures the user is drawn into your page and means they are more likely to stay there.

content is arresting and to the point. This ensures the user is drawn into your page and means they are more likely to stay there.

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