Many in the industry would have us believe that Search engine optimization is technical, pure and simply and only those who possess a high level of technical skill can really understand it and perhaps that was true once upon a time.  Today with the advent of second generation SEO, a human or psychological element is prevalent.   SEO 1.0 was technical; SEO 2.0 is human as it boils down to social media optimisation. Advertising by word of mouth cannot be done by robots, spiders or algorithms; it takes humans to spread it around and no news spreads faster than by word of mouth, in the process your business benefits, faster.  Search engines are today optimising content that contains social evidence.

Yet we can’t ignore the technical side of SEO and the human side of SEO in version 2.0 needs the technical aspects of SEO 1.0.

The Human and Technical side of SEO

The only real way to be successful at SEO is to use tried and tested techniques or best practice and this takes more than just a basic understanding of SEO.  Of course website design is the beginning of the SEO journey and a website can be designed quite simply by anyone with even a modicum of technical knowledge, granted, yet a website designed to compete and prosper in the world of SEO is another story and this is where the human side of SEO is important.

What this boils down to is content.  Leaving the technical aspects of how search engine spiders troll webpage’s and what they do when they find them, let’s concentrate on content.  Computer programs cannot write good and relevant content, content that search engines love and use to increase your rankings.  Spiders also employ a ‘human’ side in their investigations and look for things in your content that stand out amongst the other billion or so web pages on the world wide web, such things as proper flow for example.  You need to give them what they want and this can’t be done by a program or machine and if you want to be successful at SEO you will need to cater for the human side of search engines.

Once you understand your purpose you can concentrate on the technical side of SEO and put these into your website design, such things as navigation, Meta tags, keyword density, landing pages, and all the other techniques that will help put our website in the top 10.

In order to fully optimise your website it is important to you pay attention to the human and technical aspects of SEO.

SEO contains some psychological elements

Creating a website that makes stop and take another look relies on psychology, each visitor that spends just one or two seconds more helps count towards your rankings.

In a world of technology often the psychological aspects don’t get acknowledged, yet apart from designing your webpage’s according to mathematical equations that are put in place to satisfy search engine spiders, they don’t have the ability to make someone take notice of something in your content or design.  To make an impression in the world of marketing it is essential to employ at least some psychological thinking.

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