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You won’t really know if your search engine optimization campaign (or your SEO company) is successful or not unless you set goals and measure your website performance against those goals. This article will show you the proper way to do your metrics. Set your goals Don’t simply state that your...
Not that long ago web analytics weren't considered a necessity. With the advent of the internet driving more and more business successes web analytics have found their place. Today they need to provide more than just an insight into how successful a campaign s or how healthy a website is. When web...
Competitor analysis is an essential part of every SEO plan. Your business’ competitors can provide you with information on industry keywords, on trends, and sometimes on what not to do. Competitor analysis has been the downfall of many black-hat influenced sites when their tricks have been uncovered,...
Web analytics is a crucial part of an SEO campaign. In simple terms, web analytics is a tool used to measure, collect and analyse data. These tools also report this data so that you can make integral decision about the way in which your site is optimised. There are two types of web analytics and these in...
Number analysis will be a regular part of your site’s maintenance routine, and can be helpful to discuss with your SEO consultant. When facing the numerical outcomes of your search engine optimisation campaign, you have to know what you’re dealing with. The numbers your server churns out for y...
When you have an ecommerce website, your main aim is to make money off your visitors. However, if you do not prescribe to the correct SEO methods, you will not be able to make a single penny off any visitor that wanders onto your website. Search engine optimization is not simple there to get you seen and...
The reasoning behind creating a website is to market and promote your product, the success of your website depends on this, so it stands to reason that you have to understand your market, who your clients will be and who your competitors are. This is basic information which makes a huge impact in the end....
Internet marketing methods like Pay Per Click (PPC), are known for their flexibility and adjustability because they are short term strategies. PPC is particularly easy to adjust because the keywords can easily be altered if they are not producing much traffic or return on investment. Yet PPC's benefit to...
The answer is simple; time is money and every hour you waste in compiling spreadsheets and updating your database is literally throwing money into the water. You cut out numerous problems by investing in a sales tracking software program that address all your specific needs for your business. This way you...
Web analytics tools help keep you informed of how visitors get to you site and what they do while on your site. Web analytics provides all the statistics, information and insights your company will need in order to run a successful SEO campaign. Getting visitors to your site means you need ranking...
It’s easy to get caught up in how a page is ranking and whether it’s doing better today than it was a month or six months ago. But search engine algorithms are in a state of near perpetual evolution and so it’s vital that you also concentrate time and effort on following trends and determ...
Monitoring Search Engine Optimisation Data Monitoring Search Engine Optimisation is actually surprisingly easy to do, and is certainly a lot easier than the actual Search Engine Optimisation work itself. There’s a wealth of different information from a variety of sources available to the website owne...
