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Exactly a year ago SEO consult wrote a blog about Ocado - (Ocado's Bringing in the Greens) The blog highlighted that with projected initial losses of £11.6 million (actual £12.2 million) for 2010 following 2009's loss of £25.5 million, things would only improve in 2011. It proved to be a good prediction with a £2.4 million loss posted. Th...
Well, 'Twitter Tsar' is what the media has dubbed the new position the Government is recruiting for. Earning the same wage as the Prime Minister, the new 'Digital Director' was recommended for the cabinet by Martha Lane Fox, an internet entrepreneur, and has been designed to help co-ordinate the country's digital strategy. David Cameron's made no...
If running an online business, you want to make as much profit as possible and your business to be a huge success. A number of site owners are using search engine optimisation to help them achieve these results because SEO is a process which can be advantageous in many ways. An efficient search engine opt...
It is great to know you have a high quality business offering exceptional products and an efficient service but if only you are aware of this your business will not be a success. Those using the internet and purchasing online must also know about your business and what it can offer them. What others think...
Everyone wants to get the most for their money and this is especially true when using search engine optimisation techniques to improve the performance of your business. Some site owners are reluctant to try SEO because they do not believe the results will be impressive. Bringing a cost into the equation ca...
Numerous business owners now run SEO campaigns. SEO is increasing in popularity because more site owners are becoming aware of what SEO can do and how it can benefit their online business. Many have certain expectations before they even begin their own SEO campaign. There is a large amount of information...
Regardless of what sort of business you operate, you have a brand image. It might be a little fuzzy in its definition at the moment, but it’s there. Search engine optimisation can help you make this image a little less fuzzy. SEO will both benefit from and contribute to a better brand definition. Wh...
Many businesses don’t think about reputation management until a crisis has actually occurred. Waiting until your business is swamped with bad publicity is simply too late for effective management of your online reputation. Every business needs an online reputation management plan and they need one as so...
Search engine optimisation isn’t always sheer pleasure. Sure, it involves a lot of learning and a business gets a large return on the time it invests, but the upheaval of overhauling your entire site isn’t necessarily unadulterated fun. In fact, a lot of businesses shy away from search engine o...
Negative press is a fact of life in business, particularly when the business in question is a big one. Big business may have the clout to overcome negative press, and the resources to push bad reviews off the first pages in the SERPs. The question is, do they really need to? The natural first reaction to a n...
Every business comes across a bump on the information highway now and then. Having a piece of bad news circulating around the net is unfortunate, having it circulate at the top of searches for your key terms is even worse. A smart company will have methods in place to manage these unlucky situations. Repu...
