If your business publishes a blog, how important is it to keep writing fresh posts? Well, various factors come into play here. On one level, you have the search engines: blogging regularly keeps fresh content on your site for search engine spiders to feast on, helping boost or maintain your place in the SERPs (when Read Blog…

Search engine optimisation blogs and forums are packed with tips, tricks and generally useful information to do with pretty much every technical element of SEO.  In fact, you would probably be hard pressed to name a topic related to SEO that hasn’t received some coverage in the vast quantities of SEO blogs. Unfortunately, with this level Read Blog…

One of the hardest things about writing is objectivity. To an extent, it is easy to write if you have the right idea or an interesting topic, but distancing yourself from your work can often be the most difficult process. Admittedly, my struggle with objectivity has plagued my writing for many years, as no matter Read Blog…

  Blogging can be great for business. But in a world where everyone else seems to have a blog, how can yours make an impression in the results pages and bring more custom your way? There is no magical instant SEO solution. However, there are several key points to remember. Present Yourself Well Your blog Read Blog…

Blogging is a crucial aspect of search engine optimisation.  Not only does the frequently updated content keep Google coming back to you, but it can win you friends and customers. It’s not necessarily easy to write a good blog.  Finding the correct tone is difficult, particularly if you’re writing for a specific industry.  Your blog would Read Blog…

After reading Rand Fishkin’s recent SEOMoz blog, it started stirring up some pretty deep emotions to blog commenting and its usefulness in the overall landscape of knowledge sharing on the web. I understand Rand’s core point is to promote commenting as a marketing and brand building tool, but is this the right kind of marketing Read Blog…

Research by Pew Internet has shown that, since 2006, the number of teenagers making use of the blogosphere has halved and young adults are also dropping the habit. But how can that possibly be when more people than ever are connecting to each other than ever before? Many are pointing to the rise of social Read Blog…

Creating and updating a blog for your business can be advantageous in many ways. It can help you to gain exposure for your business, develop interest in your brand and direct relevant traffic to your web pages. For your blog to work effectively, you have to attract as many readers to your blog as you Read Blog…