So here it is, the final instalment of my ‘skills’ blogs. So far we’ve covered SEO, link building and social media marketing, and in this section I’m going to discuss the skills needed to be an SEO copywriter. The pressure’s really on with this one because technically this is a piece of SEO copywriting so Read Blog…
Skills Needed to Succeed as an SEO Copywriter
February 24th, 2012 by Rory
Mass normalisation
November 11th, 2011 by David J
I had a client a couple of months ago who had a bit of a problem with his websites ranking for various keywords. The client was an online shop selling gadgets to the general public and also a separate online wholesale supplier for the same gadgets to retailers. They had two websites: one for general Read Blog…
How to Express Personality in a Blog
August 22nd, 2011 by Lis
Anyone can write a blog, but it takes a very gifted writer to grab a reader’s attention and hold it all the way to the end of the web page. The way a writer approaches an online piece will ultimately determine how well the reader responds to the blog. Therefore, there are many considerations to Read Blog…
Stuff a Few More In: the Bane of the Copywriter
August 8th, 2011 by Kim
“Stuff a few more in” along with “it can’t hurt to add some more” and “make sure they reach an 8% density each” are phrases any copywriter dreads to hear. When you’ve just spent an hour writing a piece of copy for a website – which you’ve read, proofread, given to someone else to proofread Read Blog…
How to Blog the Right Way
July 14th, 2011 by Lis
Due to the rise of the internet over the past fifteen to twenty years, this technological phenomenon has sparked a more active audience who want to express their opinions, share their beliefs and comment on issues close to their heart. Therefore, the blogging world is tough, and if you want to stand out from the Read Blog…
How to Stop Writing Boring Product Descriptions
June 8th, 2011 by Kim
Writing e-commerce product descriptions can be tricky. Even the most talented of copywriters can easily end up with a generic paragraph and a couple of bullet points with keywords stuffed in, spouting about how X-product is available in this colour or that colour; is durable and withstanding; is affordable and efficient, etcetera, etcetera. In a Read Blog…
Strong Writing is Essential to your Site
April 27th, 2011 by Kyle
Everyone knows that websites need to look good. Of course they do. They need to be attractive and unique. They need some real visual flair that singles them out amongst thousands of competitors. However, good websites are obviously not just about aesthetics. No matter what your site features/sells/promotes, you will need to have text on Read Blog…
Original News – the Google Way
February 19th, 2011 by John M
Fancy a traffic boost in your SEO marketing campaign? One way to do so is to get a news post you’ve written and posted onto your website into Google News. News posts can be great for regional SEO, national SEO and more. A massive amount of traffic uses Google News to find new, relevant content Read Blog…
