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As has recently been documented, the French, Italian and German governments are currently attempting to charge the indomitable search engine provider Google for linking to stories written by the newspapers of the aforementioned countries, through Google News. What’s the problem with this I hear you ask? Well, the Europeans are arguing...
Does your Business Blog need a Boost? With so many social media networks flourishing, blogging may seem a little outdated to some companies - why bother spending time writing a 200 – 300 word post when you could just Tweet a new product announcement or comment on a story via your Facebook page? However, blogging is still a fantastic way to...
How would you say is the best way to add more Search Engine freindly content to your existing content when you are lacking space? Imagine an attractive website with lots of images with little or no text content on the page. The site looks fantastic but is not getting the conversions or SERP's the website owner wants. Imagine the frustration on...
So here it is, the final instalment of my 'skills' blogs. So far we've covered SEO, link building and social media marketing, and in this section I'm going to discuss the skills needed to be an SEO copywriter. The pressure's really on with this one because technically this is a piece of SEO copywriting so I'd better do a decent job! Firstly, let m...
Anyone can write a blog, but it takes a very gifted writer to grab a reader's attention and hold it all the way to the end of the web page. The way a writer approaches an online piece will ultimately determine how well the reader responds to the blog. Therefore, there are many considerations to consider before you start typing. In order to build...
"Stuff a few more in" along with "it can't hurt to add some more" and "make sure they reach an 8% density each" are phrases any copywriter dreads to hear. When you've just spent an hour writing a piece of copy for a website, which you've read, proofread, given to someone else to proofread and then proofread yourself again, only to be told that m...
Due to the rise of the internet over the past fifteen to twenty years, this technological phenomenon has sparked a more active audience who want to express their opinions, share their beliefs and comment on issues close to their heart. Therefore, the blogging world is tough, and if you want to stand out from the crowd then you have to write someth...
Writing e-commerce product descriptions can be tricky. Even the most talented of copywriters can easily end up with a generic paragraph and a couple of bullet points with keywords stuffed in, spouting about how X-product is available in this colour or that colour; is durable and withstanding; is affordable and efficient, etcetera, etcetera. In a...
Everyone knows that websites need to look good. Of course they do. They need to be attractive and unique. They need some real visual flair that singles them out amongst thousands of competitors. However, good websites are obviously not just about aesthetics. No matter what your site features/sells/promotes, you will need to have text on it somewh...
Fancy a traffic boost in your SEO marketing campaign? One way to do so is to get a news post you've written and posted onto your website into Google News. News posts can be great for regional SEO, national SEO and more. A massive amount of traffic uses Google News to find new, relevant content on a daily basis. If you can get something original in...
In the past, one of the biggest issues we've had relating to duplicate content was from one single website; Domain Tools. Their website goes around crawling the web much like Google does, but they grab useful information such as your domain whois information, they scan your meta tags and tell you how relevant they might be, and show various server...
If you are running an online business you will know your target audience is of utmost importance. It is vital for you to attract attention, gain interest and communicate with those within your target audience if your business is ever to achieve any level of notable success. Writing SEO articles on behalf of your business is an effective way of at...
One teacher's poor grammar and spelling has called the entire educational standards at an all-girls Technology College in Lincolnshire into question recently, when she sent out her annual form tutor report riddled with embarrassing spelling and grammatical errors. In the un-spellchecked email to one girl's parent, a total of 16 different spelling...
Many businesses operate purely through a website these days, and many shops, for example, sell products online as well as in their stores, which they usually promote via store locators on the site. A website is often the first port of call for many customers when they first hear of your business (whether through advertising on other sites, on TV,...
Regularly writing articles pertaining to your business can vastly increase the amount of content about your company available online. The greater the amount of high quality content you have available on the internet, the more likely your business is to be noticed by potential customers and by the search engines too. This of course means article wr...
In search engine optimisation, there is a considerable amount of information about the techniques which can help your business to develop its brand within the online community and help it to improve its rankings too. The advantages of these techniques are often highlighted and the negative consequences if these methods are used incorrectly are oft...
