http://www.seoconsult.com/seoblog/seo-copywriting/copywriting-it%e2%80%99s-a-skill.html Advice and tips from one of the UK's leading Search Engine Optimisation (SEO) Companies. Specialists in SEO. Mon, 13 Feb 2012 11:01:12 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.seoconsult.com/seoblog/seo-copywriting/copywriting-it%e2%80%99s-a-skill.html#comment-3898 Mandy Thu, 11 Jun 2009 07:47:40 +0000 http://www.seoconsult.co.uk/SEOBlog/?p=1886#comment-3898 Copy writing for the web is a careful balancing act. Firstly you want your content to read well and communicate with your customers. Your copy should also take into consideration your brand values and be written in a way that emulates these. Additionally we need to acknowledge the search engine spiders and introduce relevant keywords into our copy to optimise the content for the search engines. Quite a task! Copy writing for the web is a careful balancing act. Firstly you want your content to read well and communicate with your customers. Your copy should also take into consideration your brand values and be written in a way that emulates these. Additionally we need to acknowledge the search engine spiders and introduce relevant keywords into our copy to optimise the content for the search engines. Quite a task!

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