Here at SEO Consult we are doing something a little out of the ordinary, we are playing. As full time SEO consultants we spend over 8 hours a day focusing on our clients web sites, their SEO and their results.

We have a technique here that we apply to all of our clients sites that has proven results over a number of years, so obviously we don’t change this too often, but there is the problem, to stand still in our industry is to fall behind. We need to innovate. So playtime begins:

The experiment

We all have varying opionions on the absoluteness of our technique in gaining the results that we do, but we all agree that it works, what we want to find out is: which elements of SEO are the most effective over a short space of time?

So we have a goal, now we need competitors, and in this we have 3 members of our team: Ian, Nick and myself Dan. We are all full time SEO consultants who have proven results across many different industries.

The Rules

We have bought 3 new domains, all with the same text contained within them with the TLD of .com (Ian), .co.uk (Nick) and .net (myself). We have done this to maximise fairness.

We each have a budget of just £150 to promote the site and we can use any technique we like.

We are allowed up to 3 pages, and  the site must be built with wordpress (again for fairness – to rule out  code problems affecting results).

The prerequisites

There are certain things that are taken for granted in SEO:

a)      Content is King – We will all write our own content and it will be highly optimised.

b)      Links are Queen – We will all source at least one quality back link to our homepage.

The techniques

• Ian
  Ian is going to be using the social networking route. He is going to be submitting to the likes of Facebook, MySpace, Digg and others. He is also going to be syndicating content from other sources, as well as writing his own.
• Nick
  Nick is going to purchase a domain with a few years domain age, and hopefully even some Page Rank. He is also going to source an number of high quality high PR links from relevant sites.
• Dan
  I am going down the high quality content route. I am going to highly optimise my content, images, videos etc. I expect my content to have a keyword density of somewhere in the region of 5 – 8%, which is a lot higher than what we currently aim for.
  I am also going to try and source a couple of links from higly relevant web sites with a high Page Rank.

The Results

Well we have only just begun and the websites are still in development and the ink drying on the content but we hope to launch soon (all on the same date). We are expecting to have some real results within 3 months.

I will be reporting along the way so do check back often.

Notes

The industry we are competing in does not infringe with any of our clients. Our MD has a website that is competing in the same arena, and on completion of this experiment all domains will redirect to this site.

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