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The News of the World has had a paywall for quite a while now, but it's still too early to judge how successful it's been, and the kind of figures keeping its content exclusive to subscribers has generated. The writing, though, seems to be on the wall for most publishing houses though as they struggle to reach the heights they hit pre-recession, e...
The Daily Mail. The RECORD BREAKING Daily Mail. Once again Mail Online announced incredible traffic numbers, confirming that toward the end of 2010 they were receiving 50 million unique users a month. What on earth could the average website do with that kind of traffic? The possibilities are enormous, of course, but the sad truth is that the reve...
When trying to save money, it can be tempting to run certain aspects of your business yourself. If you think you can manage, it can sometimes be worthwhile to take on extra responsibilities instead of hiring professionals to do so. However, SEO is not something a site owner should take on unless they are h...
It is not strange to be unfamiliar with the term Meta tags. You may know that search engine optimisation can increase the popularity of a sight but when combined with good Meta tags it can result in a successful marketing campaign. Making use of Meta tags properly leads to an increased chance of your site b...
So you have decided to start an online business, or maybe you already have one, but it lacks a steady amount of traffic. You have the website and thought that the website alone will be able to guarantee a string of customers pouring in. Being aware of the fact that the internet reaches millions world wide,...
Search engine optimisation has been around for a while and since its inception has changed beyond recognition. In the ‘innocent days' it was about a few well placed keywords and you were up and running. Now it has evolved into a mighty industry that employs countless people who makes a career...
It is imperative to allocate budget to fund the management of our site if you want your site to be successfully keep growing with your business. Without proper management your site is little more than a billboard type of advertisement, when in fact it should be viewed as a major form of marketing and brand...
The majority of costs in implementing and running an SEO Campaign are related to time. Whether you employ the services of a specialised company or you employ in-house staff, then the SEO Costs for their time and expertise would be related into money. If you decide to do it yourself, you will need to take int...
When making a major change to existing content it is important to remember that it could have knock on effects for your conversion rates and for search engine rankings and other marketing efforts. Planning and preparation, where necessary, will certainly help ensure that the change is as seamless as possib...
Doorway pages are considered bad SEO because they attempt to display one version of a page to the search engine spiders, but redirect human visitors to the actual page. In the eyes of the search engine this is the equivalent of trying to hide something from them and it is deemed as an attempt to arti...
Meta tags carry with them a lot of debate over their usefulness in an SEO campaign. Traditionally, however, they weren’t designed specifically as a method to improve rankings with meta search engines. They are primarily, coding tags that enable the website architect or website owner to relay ce...
Keywords are an integral part of SEO. Good keywords provide little in the way of competition but still provide adequate levels of traffic. They are also targeted to ensure that the resulting traffic is responsive and open to the message that you are portraying on your web pages. Poorly targeted keywords or...
Rewriting your websites URLs is an important and proven method for successful SEO. There are four core reasons for this, they maybe staring you in the face but to some they maybe not so obvious, please read on to see how a re write can benefit your site. 1. Duplicate content 2. Google reads keyw...
I had a client say to me the other day “Moving his website was as hard as moving House”, so I though I would address the problems involved in order to make this less stressful. I would say at least half of the people who have moved their website to another domain at some point, the main reason be...
It’s all too easy to complete on page optimisation and then ignore your site for the immediate future following sign off. There are a number of methods that are at your disposal to keep on top of the progress of your site in the natural search results. Firstly the obvious one is in the results pages...
