Meta Tags for SEO
July 19th, 2008 by Nick
Meta tags carry with them a lot of debate over their usefulness in an SEO
campaign. Traditionally, however, they weren’t designed specifically as a method
to improve rankings with meta search engines. They are primarily, coding tags
that enable the website architect or website owner to relay certain attributes
and bits of information about a web page.
Meta Search Engines
Search engines realised that these tags contained a lot of useful information
that they could use in formulating their search result pages. As such, tags
like the keywords, title, and description tags became a major part of SEO.
In the early days of search, when the engines relied almost entirely on Meta
data to give them the necessary information, it was possible to get a site
ranked highly by doing little more than including the right information in
the right tags and then reinforce this information in the actual body content.
Early Search Results
Websites that employed the most important meta tags were, therefore, getting
a lot of exposure without necessarily including any relevant information. Soon,
the search engines changed the way they indexed pages and concentrated on factors
other than Meta tags.
Relevant SEO Meta Tags
However, there are still some tags that are relevant to an SEO campaign.
- The keyword tag has become less useful as a guide to what your page is
about, and is now used as more of a warning for the search engines of sites
that might be engaged in keyword spamming. Only include relevant keywords
that actually appear on the page and don’t overdo it.
- The title and description meta tag are used when compiling search results
to give potential visitors a brief snapshot of what your page contains. As
such, these are vitally important tags that you need to include. Make them
insightful and relevant, catchy and compelling. Include one or two of your
primary keywords if possible but don’t simply list all of your keywords as
a description.
There are many other meta tags that a site can deploy. Some give information
to search engine spiders and can even control the way a spider crawls a website.
Others impart information to the visitor’s browser on how a page should be
handled. However, tags alone will not boost your ranking.
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SEO is a major tool that is used for getting a high page ranking for your website and Meta tags play a very significant role in SEO. Title tag would help search engines to classify your website under a particular head and tag is used by search engine to describe your page.
Meta tags are used to help search engines for indexing your page. But be sure that the keywords are relevant to the content on your page. Because Search Engines are attempting to block those people who use these tags to repeat the same word over the content of the page.
Meta Keywords tag used to be an important way to get your page listed under specific keywords under the search engines. Meta tags should be placed in the head portion of your web page. SEO tags are the ones who can make your site rankings high.
Relevant keywords describing site content, and description of the site that shows up when a search engine returns a search. Without proper and relevant keywords the search engines cannot guess your intentions and create a proper index for your web site pages.
Title and Meta description tags are especially important as they can be used to influence the ranking of your site. Relevant keyword tags and Meta tags are the first things that web spiders notice as they crawl across your web site. Relevant Meta tags are very important for your site.
[...] Meta tags are far less important than they were several years ago. Initially, adding a list of keywords into the keywords tag and reinforcing this with a keyword rich title and description tag, as well as adding keyword rich content meant a web page was virtually guaranteed to perform very well in search results. This is no longer the case and search engines consider many more aspects in the evaluation of your web pages and your on page SEO. Meta tags are still used to compile a search engine’s results and it is widely believed that meta tag spam will be penalised so care is required. [...]
[...] Meta Tags for SEO Meta tags carry with them a lot of debate over… [...]
[...] Meta Tags is the title and description that appears on search engine results pages. Once a search has been requested by a user, they will see a list of links containing these Meta Tags. The Meta Tag needs to have sufficient and relevant keywords so that they can give the user enough information about your site. [...]
While working at the economical SEO firm http://www.bergstrom-seo.com, I did some research. The more research I did, the more I decided that meta tags and page titles are really important. If you hire an economical SEO firm, make sure that they do this properly. These are used as snippets to describe your website in the SERP pages. They’re also used by search engines to figure out what your website is about. They need to be well written and unique.
Description meta tags are important because Google likes to use the page title and meta description tag in it’s search engines results pages. Note that we say “might” because Google may choose to use a relevant section of your page’s visibletext if it does a good job of matching up with a user’s query. These tags need to both accurately describe the website, and motivate viewers to click on your search engine results page listing.
If you’re looking for a good introduction to SEO guideline that an economical SEO firm can follow, check this one out. http://www.bergstrom-seo.com/resources/google-search-engine-optimization-starter-guide.pdf. It was written by google, and it’s really good.