The majority of costs in implementing and running an SEO Campaign are related to time. Whether you employ the services of a specialised company or you employ in-house staff, then the SEO Costs for their time and expertise would be related into money. If you decide to do it yourself, you will need to take Read Blog…

When making a major change to existing content it is important to remember that it could have knock on effects for your conversion rates and for search engine rankings and other marketing efforts. Planning and preparation, where necessary, will certainly help ensure that the change is as seamless as possible and that rankings do not Read Blog…

Doorway pages are considered bad SEO because they attempt to display one version of a page to the search engine spiders, but redirect human visitors to the actual page. In the eyes of the search engine this is the equivalent of trying to hide something from them and it is deemed as an attempt to Read Blog…

Meta tags carry with them a lot of debate over their usefulness in an SEO campaign. Traditionally, however, they weren’t designed specifically as a method to improve rankings with meta search engines. They are primarily, coding tags that enable the website architect or website owner to relay certain attributes and bits of information about a Read Blog…

Keywords are an integral part of SEO. Good keywords provide little in the way of competition but still provide adequate levels of traffic. They are also targeted to ensure that the resulting traffic is responsive and open to the message that you are portraying on your web pages. Poorly targeted keywords or overly generic ones Read Blog…

Rewriting your websites URLs is an important and proven method for successful SEO. There are four core reasons for this, they maybe staring you in the face but to some they maybe not so obvious, please read on to see how a re write can benefit your site. 1. Duplicate content 2. Google reads keywords Read Blog…

I had a client say to me the other day “Moving his website was as hard as moving House”, so I though I would address the problems involved in order to make this less stressful. I would say at least half of the people who have moved their website to another domain at some point, Read Blog…

It’s all too easy to complete on page optimisation and then ignore your site for the immediate future following sign off. There are a number of methods that are at your disposal to keep on top of the progress of your site in the natural search results. Firstly the obvious one is in the results Read Blog…