SEO Sins – Doorway Pages
August 2nd, 2008 by Dan
Doorway pages are considered bad SEO because they attempt to display one version
of a page to the search engine spiders, but redirect human visitors to the
actual page. In the eyes of the search engine this is the equivalent of trying
to hide something from them and it is deemed as an attempt to artificially
manipulate the search results to gain a favourable ranking.
How A Doorway Works
The doorway page itself, which is visible only to search engine spiders, usually
includes illegible text that is nothing more than masses and masses of keyword
instances. If a human visitor were to reach the doorway page then it would
be a useless and irrelevant page to land on. Because search engines aim to
offer their users, and your eventual visitors, the best possible pages they
deem doorway pages as being manipulative.
Doorway Page Software
Doorway page creation software is all over the Internet. You simply enter
a URL, add your primary keywords, and the software does the rest, creating
pages of spam with a bit of code. These pages are then added to your web server
account and they act as a “doorwayâ€. The doorway remains closed to search engines,
but is automatically opened to human visitors.
Avoiding The Doorway
Using a doorway page not only means you run the very real risk of getting
your pages penalised or banned, but it is a next to useless practice anyway.
Search engines do not deem spam filled pages as being good content and so those
pages, be they doorway or static pages, will not get a good ranking in the
main engines.
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Every search engine optimization expert knows what a doorway page is and that it is considered as a bad SEO technique. Basically it is used to mislead the online visitors and search engines. Doorway page are created specifically to utilize search engine optimization techniques and search engine marketing to get listed in the highest spot possible on search engine results page.
The main job of the doorway page is to invite and welcome visitors and to direct them towards a site which is relevant to their needs and offers more information. Proper design of these doorway pages is vital for their success.
If someone is designing the web page, keyword phrases are essential. For instance, if the page is about dog training, you might have keyword phrases such as dog training, obedience training and house training. Placing these keywords in right area is also considered as an important task.
Doorway software also plays the major role during the creation of doorway pages. What you have to do is to simply enter a URL and add your primary keyword and the software does the rest. Create pages of spam with a bit of code. These pages are then added to your web server account and they act as a “doorway”.
Most of the times try to avoid using a doorway page because risk of getting your pages penalized or banned is always there. Search engines do not deem spam filled pages as being good content and so those pages, be the doorway or static pages, will not get a good ranking in the main engines.
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