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If you’re in the SEO industry like me then you will know that rankings dominate our lives! Most company’s don’t take into consideration the bigger picture of online marketing and only care about getting to position 1 Google. If keywords are going up all is right in the world and everyone is happy, if they are going down then someo...
The blinds in the office sway gently in the summer breeze as rays of sun light cascade across your computer screen, you flick the switch on your desktop and it springs into life with such enthusiasm that a thought enters your head, maybe just maybe this is a sign that things have changed, its going to be a good day today and the fruits of your lab...
"To infinity and beyond!" is the catch phrase that pretty well sums up the rankings disaster that has plagued you all week. Ground Hog day springs to mind as you consider the ever so slight possibility that maybe Punxsutawney Phil is working his magic and you're stuck in a time bubble that you can't get out of. You are faced with t...
Its been another stressful week, your phone has been break dancing to the same repetitive tune for what seems like an eternity. The rankings continue to slide into no mans land and you are still none the wiser as to why. You feel a bit like a traveling magician with everyone is looking to you to pull a white rabbit out of your bowler hat, when wha...
So your rankings are sliding, you start with the most obvious checks, the site looks fine in the browser so your know your hosting server is not down, you have checked the pages with Googlebot and you display it exactly as Google sees it and everything looks fine. The robots.txt file is present and does not restrict any directories from being craw...
One of the biggest headaches for anyone who works in SEO comes when attempting to reverse an unexpected slide in rankings for your website. You've finish work for the day and having just checked the rankings you relax for the night happy in the knowledge that your website is doing well in SERPs. Feeling good about yourself you head off to the...
Recently a lot of discussion has been going on over the issue of exact match domains being overpowering in SERPs. Any search query users do these days will bring a list of a few good relevant sites, and a lot of sites with and an exact matches/keywords in domain sites. A call to Google has been made that they should not have so much authority i...
If you are running an online business, you are aware of the great importance of good rankings in the search results. Being ranked highly in the search results provided by a search engine such as Google can be hugely beneficial in many ways. If your website is ranked in a top spot for relevant keywords and search terms you will enjoy a massive amo...
Unique content is a must for any website whose owner wishes to improve its rankings. Without it, your site is not seen as important as a site with unique content. Google doesn't know which site wrote the content originally, so it penalises both sites instead, so it's your job to continually check your sites f...
Most people will have no idea where in the world the server hosting their website is hosted, but it does have a substantial influence on search engine results. This combined with your domain name suffix (.com, .co.uk, etc), can determine which geographical version of Google your results will best appear in. If you have a generic .com, .org or so on...
All online business owners want their websites to be ranked highly in the search results. They want relevant traffic to be directed to their websites and a top spot in the search results of a search engine like Google can make this possible. Site owners are eager to be ranked highly but many do not take in...
The Purpose Of Ranking When it comes to increasing ranking on search engine results pages, SEO experts say that the key is to consider all things that improve the possibility of being first. Ranking is important for many reasons, from the fact that it creates a good reputation for your website, increases i...
Search Engine optimisation has been the centre goal of most organisation with regards to their websites. Regardless of whether you are the local areas gardening service or a multi national, the higher you are ranked on a search engine's result page the better it is for your company. It is essential for any...
Everyone talks all day long about rankings; good rankings, the highest and the best. Rankings are like liquid mercury; one day up and the next day down. Yes, you do need good ranking as this is how you are brought to the attention of potential customers. But unless you get viable traffic, those rankings...
SEO positioning can be likened to a game of war. Everyone wants to win and the stakes are high, but to win one has to ultimately deploy tactics and strategies and employ ethical practices at all times. Become master of your environment It is important to know what the game is about, and who is competing...
