Search engine optimisation is incredibly complex. There are so many strategies, techniques and tactics that can be employed to help organically improve a businesses search engine visibility that it can be easy to forget some of the basic principles that are equally as essential.  In this blog I’ll discuss a few of those basic principles that Read Blog…

QDF is an acronym for ‘Query Deserves Freshness’ and it relates to a feature in Google’s search algorithm which queries whether content needs to be updated or promoted in the SERPs to reflect change in the subject matter of a story.  Utilising QDF has great value for search engine optimisation purposes because it could potentially cause Read Blog…

In June of this year the Internet Corporation for Assigned Names and Numbers (ICANN) announced that they would be opening up the domain name space so that could people could register their own unique top-level domain names. Typically, these generic or global TLDs, or ‘gTLDs’ as they are called by ICANN, are separated into three categories Read Blog…

Understandably there was a lot of fuss within the search engine optimisation community when the Google Panda update was unleashed on unsuspecting website owners.  As those working in SEO have processed the Google Panda update, numerous theories have been floated in an attempt to attach definition to it: Was it a change to the algorithm itself?  Read Blog…

In search engine optimisation there are many variables which might affect an SEO strategy.  They can often be separated into two categories – environmental factors within the searchable web ecosystem and business dynamics relating to the resources and current circumstances of the company investing in SEO. In this blog I’d like to focus on SEO for Read Blog…

A recent blog over at bit.ly has raised some interesting points for those who have an interest in search engine optimisation and social media marketing.  It refers to a concept they are calling ‘link half-life’; this is essentially the time at which a link will receive half of all its click, after which it has effectively Read Blog…

Building a website can be a huge undertaking, particularly if it is a large scale site with a complex taxonomy, hundreds or thousands of pages and a high potential for duplicate content creation.  It is no surprise then that there is the potential for some smaller details to be looked over when the launch time comes Read Blog…

The game we play with search engines can be dangerous as we trick them into believing a page has valuable information worthy to top the SERP’s, this can be done in many ways as Google’s algorithm is so in depth but with the recent boom in social networking are social signals more valuable to a Read Blog…