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Search engine optimisation is incredibly complex. There are so many strategies, techniques and tactics that can be employed to help organically improve a businesses search engine visibility that it can be easy to forget some of the basic principles that are equally as essential. In this blog I'll discuss a few of those basic principles...
QDF is an acronym for 'Query Deserves Freshness' and it relates to a feature in Google's search algorithm which queries whether content needs to be updated or promoted in the SERPs to reflect change in the subject matter of a story. Utilising QDF has great value for search engine optimisation purposes because it could potentially cause...
In June of this year the Internet Corporation for Assigned Names and Numbers (ICANN) announced that they would be opening up the domain name space so that could people could register their own unique top-level domain names. Typically, these generic or global TLDs, or 'gTLDs' as they are called by ICANN, are separated into three categories, "b...
Understandably there was a lot of fuss within the search engine optimisation community when the Google Panda update was unleashed on unsuspecting website owners. As those working in SEO have processed the Google Panda update, numerous theories have been floated in an attempt to attach definition to it: Was it a change to the algorithm i...
In search engine optimisation there are many variables which might affect an SEO strategy. They can often be separated into two categories, environmental factors within the searchable web ecosystem and business dynamics relating to the resources and current circumstances of the company investing in SEO. In this blog I'd like to focus o...
A recent blog over at bit.ly has raised some interesting points for those who have an interest in search engine optimisation and social media marketing. It refers to a concept they are calling 'link half-life'; this is essentially the time at which a link will receive half of all its click, after which it has effectively reached its pea...
Building a website can be a huge undertaking, particularly if it is a large scale site with a complex taxonomy, hundreds or thousands of pages and a high potential for duplicate content creation. It is no surprise then that there is the potential for some smaller details to be looked over when the launch time comes for a website that ha...
Content creation is, now more than ever (thanks to the Google Panda update), a critical part of many search engine optimisation strategy's. If a company runs a blog, it becomes a platform on which they can display expertise and passion for their industry to the consumers that might potentially invest in the service they are offering. ...
There's a lot of buzz in the search engine optimisation community about the increased sales of smartphones (now outselling PC's), and how this is going to directly influence the digital marketing community. While there are numerous tips available for adapting your SEO strategy to account for the shift from desktop to portable devices, I...
A fundamental element of search engine optimisation, as well as search marketing in general, is understanding the intent that drives users to a website. Determining this intent may very well begin at the search engines themselves, because the traffic generated by search engines often represents a huge chunk of the overall number of visi...
In search engine optimisation, cloaking is essentially the process by which the search engines will be shown a different version of content to the end user. So, you might click a link thinking you are about to visit a website that offers an illuminating and scholarly reflection on the early works of Fyodor Dostoevsky, only to be present...
One of the most common goals that company's share when they undergo an internet marketing campaign is to build a healthy ROI and increase profit. One of the most desirable features of search engine optimisation agencies is their access to detailed analytics software to monitor conversion rate. This enables conversion rate optimisatio...
While search engine optimisation is not guaranteed to cure all the problems a company might find themselves in during an internet marketing campaign, there are other roles it can play in a long term strategy. SEO might not necessarily boost you to the #1 slot on the SERPs, but it can play a huge part in enhancing the online strength of a falterin...
Google has announced that it is to launch a digital newsstand for its Android operating system. Google have been talking to publishers of electronic content in the hope of bringing newspapers and magazines to people who use their tablets and smartphones, ultimately offering them a service to rival the one currently offered by Apple's iTunes store....
Keywords play a vital role in an SEO campaign. The keywords you select as most useful and appropriate for your business will be used within the content in your site, in blogs, articles and in links to your web pages too. The use of these keywords is so extensive that you must get them right. When developing a selection of keywords to use for your...
Having a detailed strategy in place for your search engine optimization campaign is key. Without this, your campaign could fall at the first hurdle. Simply diving straight into the complex practice of SEO will not provide you with the results you desire, so, preparing beforehand is crucial. Defining specifically what you want your search engine o...
