Why do websites ‘break’ in the first place? A broken website can be attributed to a host of reasons for instance broken links on your site which add no value to your site and makes browsing difficult. Loss of reputation due to negative feedback could be another reason for a broken website, or having your search results invaded by malicious issues.

However, you may have inadvertently breached the guidelines of a search engine or you have failed to follow some procedures that are required if you are to be listed in their database. Whatever the reason a broken website constitutes your pages being excluded from the databases of search engines and they will stop referring visitors to your website. Plus a broken website creates the illusion that your business is also broken. In fact a broken website is never good for SEO.

Search engine spiders will not even bother with your website if your links are broken instead they will report that your site is not working which equates to ‘broken’. You won’t get your site listed in the top search engines because nobody will bother with you.

Ignorance is not bliss

Quite strangely, a lot of website owners are unaware that their site is experiencing Broken Links and that their visitors are having difficulty navigating around their site. The impact of this is obvious, visitors will not return, your website will stagnate and your revenue will dwindle due to lack of interest which results in lost sales and a bad reputation.

Ownership

It is your responsibility to know and understand the rules and act accordingly. Only you own and control any issues associated with your site and this is where SEO damage control lends more than a helping hand and by employing recognising that SEO is more than just a form of damage control and is a systematic tool you can use to employ to ensure smooth website management. Search Engine Optimization employs various techniques in each phase of your website’s lifecycle by providing you with detailed tasks for monitoring and controlling issues which will provide long term yields.

SEO damage control is simply a way of fixing your problems. Use any SEO tool available to fix broken links and test your links on a regular basis
Managing your online reputation is quite easy if you follow the steps for SEO damage control. SEO Consult provides SEO Tools which are very useful for rectifying or fighting negative attention on your site. They push negative publicity or comments push the bad publicity back in Google results, so instead of showing on page one they are pushed back to a later page on your site which are not visited as frequently as earlier pages. Monitor your site on a frequent basis for any negative feedback and address these quickly and in the appropriate manner. Wait instead of jumping in and confronting the issue with all guns blazing, see who is paying attention and if nobody is let it die out naturally. Avoid rebuttals, it just attracts attention.

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