From Search 1.0 to Search 3.0
March 6th, 2008 by Dan
Just like the rest of the Web, search marketing has also evolved numerical terminology to describe the industrial development and progression of the search marketing arena.
According to prominent members of the SEO community, Search 1.0 referred to the earliest days of the Web, where the only criteria search engines considered to rank websites was the on page text and resources. All an SEO had to do was to stuff the home page with keywords, and voila! the site would rank highly. This led webmasters to resort to keyword stuffing and hidden text. The case of BMW is a famous one, where the famous automobile manufacturer got banned from the Google index when it resorted to the use of hidden text.
Then came Search 2.0. This was the era of the early link popularity. Indeed, it became a popularity contest. Webmasters began to create large networks of interlinked sites. These link farms spawned buying and selling of backlinks, and Google denied these practices for years. Later, it was forced to counteract manipulation by balancing website weightage between on page and off page optimisation.
After Search 2.0 is the present age of Universal search, also called Search 3.0. Now Google has included other search results in its Search Engine Ranking Pages. These include videos from Youtube and Wikipedia entries. This has created a great challenge for webmasters and Search Engine Optimisation professioals as they find their websites being squeezed out of some of their most critical Search Engine Ranking Pages. This has led to savvy SEOs taking full advantage of the new media types, optimising images and video for maximum impact.
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