Inbound Links – Essential SEO
September 22nd, 2008 by Dan
Inbound Linking for Traffic
Having quality relevant inbound links can have a massive impact, not only
to your rankings but also to the actual traffic to your web site. Having a
link on a relevant site normally means that the visitors of that site may be
interested in your products or services.
Consider ourselves, we can’t realistically target other SEO web sites
but we can look at other internet related sites such as design communities
and maybe even web design agencies and the visitors to these sites may be interested
in our SEO services. This type of referral traffic is more likely to convert
into a lead as it is highly targeted traffic, much in the same way that a long
tail search, or brand name search in a search engine will.
Inbound Linking for Rankings
When looking at an inbound linking strategy to aid rankings, the important
issue here is again the quality and relevancy, but also the anchor text. If
you want be ranking for the term ‘SEO’, then there is no point
in your inbound links having the anchor text of ‘XYZ Corp’. Also,
you should vary the anchor text (if possible) to include other keywords so
across 5 sites you would have 5 different anchor texts containing 5 of your
keywords.
We have seen that using keywords in inbound links we can rank sites for terms
that don’t appear in either their content or their keywords. Such is
the power of inbound links.
Inbound Linking for Page Rank
Page Rank is a direct reflection of your inbound links. It is not a reflection
of your website; it reflects the authority of your site. It is also important
to note that a low page rank site CAN rank above a high page rank site, and
that page rank is not a live figure (it’s updated roughly every 3 months).
Page Rank is passed from inbound links from other sites, and is diluted by
the number of outbound links on the other site. If you have a link on a Page
Rank 7 page and you are the only outbound link on that page then around about
80 % of that page rank is passed directly to your site, now consider that you
have a link on the same Page Rank 7 page but it now has 100 links you now have
that same 80% being split 100 ways (0.8%).
What to Look For In Inbound Links
There are a number of factors that make up a good quality inbound link;
- Authority of referring page (Page Rank).
- Anchor text – getting keywords in.
- Number of outbound links on the page.
- Relevance of the page
(i.e. Nursery Furniture linking to Car Sales is not considered relevant) - Neighbourhood of site – if the site is in a bad neighbourhood then
you may be associated with this site, and be penalised by Google.
The above list is not definitive and should only be used as a rough guide,
but in most cases using good business sense will help making decisions on
your inbound linking strategy.
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Inbound link on your site is very important factor to improve your site’s page rank and also helps to increase the traffic to your site. So try to create relevant and beneficial inbound link for your site.
Your inbound links should be relevant to the content of page so that the visitor can get desired information from it.
Outbound link also affect your site’s page rank and also inbound link of your site and both of these factors are very important for increasing your site’s traffic.
Outbound link at your site should be relevant to your site’s content. Your link partner site shouldn’t be blacklisted in any search engine because your site can be penalized because of that site.
If you use the relevant and important keywords to create inbound links, it helps in converting visitor into hard customer. So try to use relevant and informative inbound link.
[...] Generating high quality SEO links also offers the side effect that they will normally generate their own surf through traffic. Not all links will generate a lot of traffic but some of the more beneficial ones will. As SEO links should come from targeted and relevant sites; a combination that will naturally generate good quality traffic. The level of traffic will depend on the link itself as well as how much traffic the linking page generates. [...]
Seo seems so mystrious but actually it isn’t.
I really liked your blog! Stumbled your page now. Thanks
Well, actually, I might be wrong. It does appear to have some issues when I’m using it on my new blog.
how can i get good inbound links to my website
This advice is really going to help, thanks.
great article. Relevant inbound links are a good place to start.
[...] also translate to a reduction in traffic on your site. However, it is important that one promotes inbound links as they are a sure way of increasing traffic. What happens is that the search engines would take [...]
This is a very good article. I have bookmarked it using an online bookmarking page. Incidentally, creating good content which lots of other people link to is the best sort of SEO because it requires no work
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