Content creation is, now more than ever (thanks to the Google Panda update), a critical part of many search engine optimisation strategy’s.  If a company runs a blog, it becomes a platform on which they can display expertise and passion for their industry to the consumers that might potentially invest in the service they are offering.  Read Blog…

There’s a lot of buzz in the search engine optimisation community about the increased sales of smartphones (now outselling PC’s), and how this is going to directly influence the digital marketing community.  While there are numerous tips available for adapting your SEO strategy to account for the shift from desktop to portable devices, I thought I’d Read Blog…

A fundamental element of search engine optimisation, as well as search marketing in general, is understanding the intent that drives users to a website.  Determining this intent may very well begin at the search engines themselves, because the traffic generated by search engines often represents a huge chunk of the overall number of visitors that a Read Blog…

One of the most fascinating things about working in search engine optimisation, and internet marketing on a broader scale, is the constant need to adapt.  There is not one finite SEO strategy that will work time after time.  Every SEO professional will have their own methods that are more likely to prove successful, but the context Read Blog…

In search engine optimisation, cloaking is essentially the process by which the search engines will be shown a different version of content to the end user.  So, you might click a link thinking you are about to visit a website that offers an illuminating and scholarly reflection on the early works of Fyodor Dostoevsky, only to Read Blog…

One of the most common goals that company’s share when they undergo an internet marketing campaign is to build a healthy ROI and increase profit.  One of the most desirable features of search engine optimisation agencies is their access to detailed analytics software to monitor conversion rate.  This enables conversion rate optimisation, and improved conversion rates Read Blog…

While search engine optimisation is not guaranteed to cure all the problems a company might find themselves in during an internet marketing campaign, there are other roles it can play in a long term strategy. SEO might not necessarily boost you to the #1 slot on the SERPs, but it can play a huge part Read Blog…

Google has announced that it is to launch a digital newsstand for its Android operating system. Google have been talking to publishers of electronic content in the hope of bringing newspapers and magazines to people who use their tablets and smartphones, ultimately offering them a service to rival the one currently offered by Apple’s iTunes Read Blog…