I’ve spent a bit of time recently covering the Facebook SEC S-1 filing that has been made in preparation for their IPO, including 5 of the most significant risk factors that Facebook faces.  In this blog I’d like to focus on the letter written by Mark Zuckerberg that features in that filing; it’s really worth a Read Blog…

Hi guys, I’m going to be starting a new quick tip series for the beginners out there, but there may be some use for the advanced SEO’s out there to maybe recap or spark some conversation. Today’s tip is the truth about internal linking. Internal linking can be useful to improve information hierarchy, help spiders Read Blog…

I’ve written recently about the issue of cloaking in SEO and how it could potentially earn a website penalisation in the search engine results pages.  There are numerous ways to segment content delivery, such as creating content in unspiderable formats (although this is becoming less of an option as the spiders learn to crawl content in Read Blog…

Search engine optimisation has the potential to be an incredibly complex subject, and one of its most complicated features is the way the search engines crawl the internet and index information.  The most basic way to describe the process is that the search engines use ‘Spiders’ or ‘Bots’ to crawl the web by traversing links and Read Blog…

Incorporating images onto a webpage can be a great way to improve user experience.  Often, they can enrich the textual content of a website significantly by segmenting a seemingly text heavy webpage into attractive sections of informative writing.  Not only can images contribute to a positive user experience, but they also have the potential to drive relevant Read Blog…

The simple answer is yes – and Google have been able to index PDF files since 2001.  However, a question that is often asked is to what extent can they can be crawled by the search engine bots due to them being non-HTML files. The advanced Google bots are not halted by such obstacles, so fortunately Read Blog…

Search engine optimisation is an industry determined to buck the economic trend, and achieving success is a characteristic of well-managed internet marketing agencies around the world.  With the inherent unreliability and lack of tracking analytics available for forms of off-line advertising, the majority of businesses are opting to focus heavily on SEO for their websites.  The Read Blog…

I have written in previous blog posts about how I feel that much stock is placed on the importance of PageRank, and I feel that as the search engines have evolved, the value of PageRank as a metric has decreased.  However, I also believe that those who completely write off PageRank as a completely invalid metric Read Blog…