It could be argued that even today there are still those in the search engine optimisation community that are far too preoccupied with PageRank.  This preoccupation is then reflected in the way that people who might want to invest in SEO services interpret the industry.  While PageRank is undoubtedly significant for SEO, it is important not Read Blog…

These days, Google seems more intent than ever on offering a personalised search experience, with listings on the SERPs being influenced by prior search activity, and also the activity of friends on social-networking sites.  For example, the content that people you interact with on Google+ share is starting to feature more prominently in the search engine Read Blog…

Landing page optimisation, or conversion rate optimisation as it is sometimes known, is an integral part of internet marketing, and more specifically search engine optimisation.  Essentially, it is the practice of testing variations of a webpage or variations of elements on a section of a webpage in order to see which combination generates the most conversions. Read Blog…

We’ve long championed the future of video optimisation as an SEO company, and how, in a couple of years time, it’ll be more widespread and important in SEO than it ever has been before – for local SEO, international marketing and more. Not many people realise that YouTube is the web’s second largest search engine, Read Blog…

The canonical tag by Google has proved very useful for SEO purposes. It eliminates most duplicate content issues and is very easy to implement. However is it being used correctly? The Canonical Tag : What Is It For? The canonical tag in my opinion is for websites that produce multiple version of a page with Read Blog…

As I’m sure you’ve heard over and over again in recent years, the first link counts. There’s countless blogs on the subject: http://www.google.co.uk/search?q=first+link+counts Around a month ago, I came across an interesting article over at SEO Mofo caught that my eye, the article basically described 5 experiments, all related to the SERP snippets within Google. Read Blog…

You can reap a lot of rewards from integrating a blog onto your website. A blog is great for a search engine optimisation campaign – but it can go a lot further if you remember its human element. Blogs are free, and can be more powerful than you realise, especially if you spend a lot Read Blog…

Google announced a new site yesterday, www.boutiques.com. The aim was to provide a unique and personalised shopping experience that no other site online today provides. The idea was to get fashion designers with great taste to pick and match various clothing and accessories together to give the best possible match. The idea is sound, but Read Blog…