There are many widely held beliefs about Search Engine Optimisation which are incorrect or no longer relevant as SEO evolves along with search engines to make sure that users get the best and most relevant search results possible. Here are a few of the common myths that we comes across.

If you get a new website built, it will already be optimized.

Website optimisation doesn’t generally take place automatically as a website is built, unless this has been specifically requested by the customer and the web designers are SEO Specialists. As previously mentioned, good website optimisation isn’t a one-time process. If you want your website to retain its search engine optimisation, it needs regularly tweaking and updating, even if it started from a place of good optimization. There are many things that can be done to help your new website move up the rankings after it has gone live. Creating new content regularly will help keep your website fresh and keep the search engine spiders coming back for another look.

Brand new websites never get high rankings in search engines.

Search engine optimisation isn’t an immediate, short term solution, but there is no reason why a properly optimised website can’t start to see some results reasonably quickly. The key is to make sure that your website is optimised for customers as well as search engines so that your customers come back again and recommend or link your website to others. This combination strategy is what search engine optimization is all about.

You need to regularly submit your site to search engines to achieve website optimization.

This is a common misconception about Search Engine Optimisation. Search engines don’t rely on a website’s owner resubmitting their website regularly or every time it is updated. Instead they find websites through the links pointing to them from other sites. Having links from other relevant websites will reassure search engines that your website does what it says on the tin and this in turn helps to move you up the listings. Submitting your website again and again, weekly or monthly, won’t make any difference to your results listing.

Anyone can do search engine optimisation.

To a certain degree, this has an element of truth. There are basic strategies that anyone can employ when trying to achieve website optimisation for search engines. Any website owner can include a reasonable number of Keyword Occurrences in their text content or making sure they have a site map which is easy for search engines to read for example, but if it is that easy, why isn’t everyone doing it themselves?

The fact is that there is more to Search Engine Optimisation than making a few changes to your web copy or limiting your flash to text content ratio. Good SEO companies adopt a multi-faceted strategy to website optimisation which deals with all aspects of your website, internally and externally. They look at the code, copy, structure and links as well as defining the semantic space and overall aims of your website to best achieve the best possible search engine optimisation for your business.

Look our for Part 1 and Part 3 of our SEO Myth-busting blog.

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