Search engine optimisation has its foundation in keywords and keyword phrases; that is a known fact. So when searching for the best keywords to use for your website optimisation efforts, people look at the numbers. It is important for them to see how many searches are made per month or whatever period they focus on. This shows them how popular specific keywords or keyword phrases are.

Now what the majority of people do is make straight for the high-search keywords. There is nothing wrong with that, as you know that those keywords are being used all the time to find products and services that you are offering. There is also a completely other way to look at keywords when doing a keyword search.

People are quick to cold-shoulder the keywords that have lower search numbers and turn to those popular high-search keywords. It might be a huge mistake to ignore those lower searched keywords. You are probably losing out on a keyword that has the potential to drive narrowly targeted traffic to your website. This does not mean you should only go for the lower searched keywords. You do need the high-search keywords, but keep in mind that the lower searched ones are important.

Not just about numbers

Think outside the box for a minute; your competition most probably is not using that lower searched keyword. This means there will be much less competition for that keyword, thus those searchers could be heading towards your website instead. Thus, X-amount of searchers using that keyword is all potential customers for you. You are not sharing the limelight with your competitors for that keyword so your chances are great for top ranking for that keyword.

Tightly focused content

These lower searched keywords work great if your landing pages and articles have tightly focused content. If you use the relevant keywords for your topic or web page from the lower searched keywords, they will work. The tighter your content focus, the more your will show up at the top for that lower searched keyword.

Internet searchers are impatient; they will not run through page after page in the SERPs. You stare them in the face at the top; they will come to your website and once you have their interest and you give them value, they will return. The more specific your keyword ties the searcher to your product, the higher your chances of success.

What everyone can learn from taking a look at keywords from the opposite side of the norm is that there are more to your search engine optimisation than just high-search keywords. Of course those are important, but to ignore the lower searched keywords is losing out on a valuable change to get potential customers.

So include tightly focuses lower searched keywords in your optimisation efforts and then track the results. See how many of your site traffic that used those keywords converted into customers. The results should be quite interesting and give you much food for thought.

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