Google TrustRank And Its Relevance To SEO
October 6th, 2008 by Dan
While it is only one factor many that is used to calculate your eventual search
engine position, TrustRank is a representation of the level of trust that Google
places in a site. There is perceivable way to measure the TrustRank of a page
but most of the actions we take during an SEO campaign are geared at least
partially towards the improvement of trust that Google has for our pages. For
example, link building indicates that other websites have a lot of trust in
the content we provide and Google basically soaks up a little of that trust
into their own view of that page.
Consider Relevance
Many factors are used to help determine the position a page is displayed in
the search engines. The problem with many of the Ranks and numerical representations
of such factors is that they do not consider the importance of relevancy. That
is, no matter how good your TrustRank, no matter how many links a web page
has, and no matter how incredible the content, if somebody conducts a search
for a keyword that is deemed as being entirely irrelevant to the content of
your site then you obviously won’t rank highly in the search results.
Aiming To Improve TrustRank
With that said, improving the factors that are believed to influence TrustRank
will help improve your rankings in searches that are relevant to your page.
For this reason, a lot of weight should be placed on the following factors
especially during the lengthy, ongoing SEO tasks that will keep any SEO, whether
professional or amateur, busy for a long period of time.
Link Profile
Your link profile is one of the biggest factors in determining TrustRank.
Not only does Google consider the number of links but also the relevancy of
that link (that is, whether it is from a page on a similar topic and using
relevant keywords in the anchor text) and the value that Google has placed
on the linking page itself. The more links your pages have and the better the
quality of those links the greater your TrustRank should be.
Unfortunately, though, things are never quite that black and white in SEO.
Google is known to look for evidence of unnatural Link Building. Too many links
gathered too quickly, too many links from bad neighbourhoods, and too many
irrelevant links may not only provide less benefit but many harm your long
term SEO efforts.
Other SEO TrustRank Factors
Google will also look at factors such as the age of your domain and how long
it is registered for to consider whether your website is a long term project
or an attempt at short term unethical gains. The relevancy of pages, keywords,
and your entire site is also taken into consideration along and it is widely
accepted that Google keeps a record of at least some of these TrustRank measurements
over an extended period of time so that they can continue to use their findings
to offer you a realistic TrustRank for each of your pages.
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Page rank is important but trust rank is essential. The quality of the links is very important, while trying to obtain backward links always check to see how old the site/domain is. Is the person you are trading or buying a link from a trustworthy or well known SEO person? You have to be very careful as there are many reasons why Google could ban your site.
Always try to register you domain name for a long time. Because it shows to search engine that how serious you are about your business. Second thing your site should work with is an SSL certificate. This also indicates the search engine that you are
serious about your project. These are the ways which can provide you the trust rank of search engines.
Relevancy is another factor which also plays the major role for sites trust rank. All the inbound and outbound links should be relevant to the site’s theme. Used keywords should be relevant to the site’s topic. The more links your pages have and the better the quality of those links the greater your trust rank should be.
Here are some helpful ways which can place your website higher in search engine ranking like the competition for key phrases, number of links pointing to your website, how long your site has been on web, the magnitude of your current web presence, how much good content is provided on your site, the strength of your post monthly maintenance plan and design of your website.
Unrelated links and stuffed keywords may be harmful for the site and even your site gets banned during optimization. So always place quite clear contents related to site’s theme.
link exchange page…
When getting links, the most important thing is to get them on pages that are relevant to our website’ s content. Sometimes it can be difficult to get this kind of links, so what we can do is generate new pages that are relevant to our website’ s c…
[...] Lets consider the situation – you are a new company , relatively small but there is massive potential to become a big competitor in your industry. You are wanting to advertise your website through Search Engine Optimisation, aiming to get as high a ranking on the organic listings as possible. You have all the tools, the experience and the foundations for your business to be a big success. Here you are presented with potentially a major dilemma – do I rush into a high ranking positions or do build up my reputation progressively through SEO skills? Basically, which is most important to you – Trust or Rank? [...]