Outperforming your competitors in Google

February 19th, 2008 by Nick

It is essential in any industry to be top dog, not only will you be the first point of reference for your product, but success breeds success and you will benefit from economies of scale and also many inbound links from around the World Wide Web.

In order to outperform your major competitors through Search Engine Optimisation you will firstly need to identify them. By typing in your top selling product in Google, you can gauge an idea of who is currently your primary target. When you have done this itâ€™s wise to look at what methods they have used.

There is nothing stopping you looking at your rivals page source, so go in and have a good look around. What are their keywords, how often is each keyword mentioned throughout the page, look at their H1 tags, title tag and meta description and take as much information from them as you can.

Secondly establish their PageRank, this gives a good idea their authority and therefore how difficult theyâ€™re going to be to defeat. Page Rank is a numeric level given to every site by Google and is judged on authority and relevance of a given site. To view a websites PageRank go to www.prsitecheck.com.

Thirdly look at your rivals inbound linking details, this can give an idea of the kind of numbers of backlinks you will roughly need to beat their listings. It will also give you an idea of what directories they have been submitted to, such as the Yahoo! Directory and DMOZ, if they are in these directories it is a wise move to try and get your site in as well.

Its amazing the amount of information you can groom from competitors websites, it is all valuable as to what you need to achieve in order to outperform them. Research them and all the other top sites and repeat their methods and you will see an upturn in your listings on the major search engines.

For more information call 0870 145 1017 or visit SEO Consult.

This entry was posted on Tuesday, February 19th, 2008 at 4:06 pm .

You can follow any responses to this entry through the RSS feed.

Link to us

If you want to link to this blog, copy and paste the following HTML code to your website.

One Response to “Outperforming your competitors in Google”

Writing Your Own SEO Copy | GetBux says:

February 9, 2009 at 7:37 pm

[...] Outperforming your competitors in Google It is essential in any industry to be top dog,… [...]

Get Involved

FEB 13

The Hacker Way: What Makes Facebook Great

I've spent a bit of time recently covering the Facebook SEC S-1 filing that has been made in preparation for their IPO, including 5 of the most significant risk factors that Facebook faces. In this blog I'd like to focu...
FEB 12

Tips to Attract Quality Links

Link building is still a process integral to any search engine optimisation campaign. While the school of thought that social media marketing is the new link building is relatively well established, there is still a pla...

FEB 13

Bing Keeps at Second Place

In December Bing became the number 2 search engine in the US beating Yahoo. In January Bing continued to take more of the market share and Yahoo continued to decline. Google also continued to climb and now has a 66.2% share of the...
FEB 10

How Social Media Can Effect Our Relationships.

A Study was recently carried out by a US not for profit Research Company called Pew Internet, the survey revealed that the majority of users who engage in social media sites on a regular occurrence have a positive experiences and ...

"We've long been considering an SEO campaign and have researched the benefits that it could potentially bring to our web presence," commented 3663 Catering Equipment's Managing Director Paul Knight. "The team at Click Consult put together a very attractive package and we're pleased to be able to enter into a sound business partnership with them. We're looking forward to seeing the results they can provide for the 3663 Catering Equipment website moving forward."

3663

Managing Director - 3663 Catering

"We have been working with Click Consult for over a year now. We are delighted with the increase in unique visitors to our site and they have far exceeded our conversion KPI metrics for customer database registrations. We rank in the top 3 for all keywords that we asked Click Consult to optimize for us. This agency know how to produce results."

hills pets

Managing Director - Liverpool One

"Whilst we have a long term keyword strategy, Click Consult have a good appreciation of our business and have a flexible approach to implementing short term keyword strategies to coincide with the peaks of the retail calendar. I receive a monthly performance report from Click Consult detailing the relevant data I require but in addition, I can review the work being undertaken at any time by logging in to their bespoke reporting system."

hills pets

CRM Manager - Liverpool One

"Hills has been looking for an agency that is able to quickly deliver in the search marketing area and catapult EMEA websites ahead of the competition. Taking SEO Consult for this project turned out to be a smart choice. Not only have they managed to significantly increase search engine traffic to our websites, but they also come with innovative ideas that can be turned to reality. I can simply say they deliver. And it's always a pleasure talking to them."

hills pets

Managing Director - Hills Pets

Request A Free Website Analysis