The truth about Search engine optimisation is that you get both a good and a bad side. The good is usually referred to as an SEO that follows white hat techniques and the bad is an SEO campaign that uses black hat tricks.

Learning about white hat techniques

White hat techniques applied in SEO simply means that the applicable search engine optimisation rules have been followed and the correct procedure applied. Nothing sneaky or unethical has been done to increase ranking or to improve traffic.

The typical white hat techniques include internal linking. This is basically the legitimate build up of links within a particular site. The importance of links is related to the fact that with links, internet users are able to visit a site via another. Therefore, the link draws in guests from other sites.

Content creation is another white hat technique applied to SEO. For a website to be effective the content needs to be unique and keyword rich. It should also contain enough information and the keywords should be relevant.

It is still regarded white hat techniques if there is an abundant amount of keywords on the home page and all other pages. However it is vital that the keywords remain relevant. If not relevant, it will not be considered a white hat technique. Other tools such as adding Meta tags are also regarded as white hat techniques.

What are considered to be black hat techniques?

Black hat tricks simply refer to ways in which people use SEO techniques incorrectly or illegitimately in order to get good rankings and better exposure.. Some of the more familiar black hat techniques include adding hidden text to a website. This is achieved by including text that is the same colour as the background of the site. This way one does not see the text but it will still be detected by search engines.

A smart way to increase relativity of a sight, it may get your site blacklisted. The stuffing or flooding of keywords is another bad black hat technique. Here there is a difference between the white hat technique of using as many relevant keywords as possible and using irrelevant key phrases.

The content of the website that incorporates such a technique will not make much sense and misleads visitors. Doorway pages added to websites that serve no purpose at all but to target specific keywords is another popular black hat trick.

The results of the use of black hat tricks

Everything about black hat tricks is not good and could lead to ones website being banned or penalised. Black Hat techniques use mass advertising and useless keywords and are not only annoying to users of websites but also to search engines.

It decreases the quality and credibility of such search engines and so they aim to get rid of sites that incorporate black hat tricks. It is therefore uncommon for a site to be completely restricted or fined for using these tricks in order for them to start making use of ethical white hat techniques.

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